There is no such thing as code and leave it on a website. It doesn’t matter who builds your website, you need to have work done on it to continue to receive traffic.
Anyone who tells you they can do some miracle SEO and keep it running forever is not telling you the truth. Or they don’t understand SEO. (Search Engine Optimization). You must constantly post to constantly get clients and traffic.
Google has zero interest in untouched websites. The goal of search results: provide the most recent, best, reliable, most active result. Your old website with year or two old stuff on it is not going to pop up on top.
No Such Thing As Code and Leave It
You don’t stop working out and keep a workout body. Websites are very much like workouts: you’ll see the results when you commit to workout activity. Make the time. It’s free and you only need to do it for 15-30 minutes a day.
You don’t get something for nothing and while many companies offer to build your site, you need to know what to do to maintain it.
Websites Don’t Sit in Space and Gather Business
What happens when a website is launched is up to the owner. Committing time to personally manage it is easy and it’s free.
When The Marketing Square builds websites, clients are taught how to post their own blogs, pictures, video and manage social media.
What happens? The committed companies invest the time daily and sell online.
Companies not committed try to keep selling as if there is no website. The old-fashioned way. The websites gather dust. They run themselves into the ground going to networking events, and eventually referrals dry up.
We gladly offer to manage sites. An investment in a website provides returns when done properly, and regularly.
We will not show you how…it’s a lot of work and technology. But we will do it for you.
When you buy a house or a car you get the keys. You maintain the home and the car so that it continues to work. You can’t do all your own maintenance — you pay someone to do it.
Websites are the same. A skilled team has to maintain activity.
Why? Because search engines are looking for new content and activity to keep your website at the top of searches.