Hi I’m Rebekah Brown and I’m the CEO of The Marketing Square. I want to dispel a few website and social media myths and explain why Florida websites reach more U.S. consumers than in other states.
We work predominantly with attorneys and insist that any attorney who owns a website can hire a firm to help their marketing efforts. With all the work that is required online, it’s unrealistic to think that an attorney or several in one firm can handle website and social media responsibilities.
Social Media
Social media requires constant monitoring and response to appease multiple audiences when there should be a strategy for reaching the right audiences.
Are you sure that your clients are NOT looking for a top litigator on Twitter? Instagram? Facebook? They might be. And it’s not that hard to be there with some basic information.
Even if your target audience is not actively looking for a law firm on social media at all. If a client is going to invest time into researching a legal issue, they may find you on social media which will appear in your search results. You’d better be there with some basic information and a few posts.
Attorneys That Need Websites
Attorneys that need websites and SEO have legal clients who are consumers or a business and who spend more than $2,500 on an issue.
The Internet is used by consumers and businesses who are on their phones, computers, iPads, and tablets buying, looking things up, and getting answers on Google and YouTube. They’re searching for what they want and researching for answers. They need in-depth and professional imagery and clear information.
Google and YouTube can suffice when you own a website because consumers go there for what they want. They do the searching and researching. And when your website is updated regularly, you’ll be there with the answers—if your website provides the services they need.
Why Websites Matter More in Florida
Florida is number three in the country in terms of size, it’s considered a destination state because of the weather, Disney, Universal, and the beaches. Florida is massively important nationally because of the tourism industry which is why websites matter more to attorneys located in Florida. (New York is the number one destination in the country for tourists. California is third.)
Florida Attorneys Benefit from Tourism
Of the tourists visiting Florida, 85 percent come from the United States. So, if you have a law firm that practices and provides services to people and businesses who travel from out of town, a website in Florida is very valuable.
Whether it’s real estate litigation, whether it’s handling foreclosures or Chapter 11 bankruptcies, whether it’s handling commercial litigation, an attorney website will get state and national clientele when marketed through a website.
Florida is a destination state and with more than 21 million people living here, if you’re an attorney, you have a lot of people to market to. We emphasize that your website becomes a national and even international asset to you as an attorney.
Law Firms That Don’t Need SEO Etc.
Law firms that don’t need ongoing and constant content online include law firms that have more business-to-business clients than consumer clients.
However, that website content should be updated, visuals changed, and design updated regularly at the very least, annually, to stay polished.
Every attorney needs SEO, SEM, social media, and videos. You might have a corporate firm that serves only one client or several long-term clients. You may be locked in with business-to-business clientele. You may have government contracts and your business does not pertain to the consumer market.
Somebody is Going to Google You
However, your first meeting is held online and you have to show up in search results with relevant, polished and clear information to shape the image of your law firm.
Inevitably, one day, somebody is going to Google you and it would be in your best interest to be at your best online and that’s why websites are important.
A Window of Opportunity
There are more than five billion Internet users and 2 billion websites, but only 18% provide blog posts regularly. That’s a window of opportunity for law firms to utilize the number one marketing asset — their website — to market to the consumers in Florida across the state and across the nation and actually around the world.
Our Law Firm Website Record
Since 2010 The Marketing Square has provided attorney clients between five and six figures monthly in revenue website clients. Websites work 24 hours a day providing their story, their services, their skill, and expertise.
Their YouTube channels share the insights and capabilities that attorneys are able to present to clients.
Think You Know the Internet?
You think you know the Internet? We know more and we know where to find your window of opportunity. The Marketing Square has provided clients with search engine optimization, website rebuilds, website builds, social media, public relations, SEO, SEM, relationship marketing videos, and content. Our clients rely on search engine results where they can be found by new clients.
