Where do you go and what do you do first to get new clients when you start a new business or a new law firm?
You’re relying on referrals, word-of-mouth, social media, and, event attendance until you can afford a website.
It’s stressful, feels a little sketch, and, you’re uncomfortable. This is not what you thought you’d be doing when you founded the company.
But you do it. You go to:
- Local events
- Join Chambers of Commerce
- Referral organizations
- Legal conferences
- CLEs
…where you may or may not meet someone after sipping, strolling, giving 30-second elevator pitches, wearing name badges, shaking hands before work, after work, and, on weekends.
The events you attend are humbling, but, you meet great people and other business owners.
And, they’re all doing exactly what you’re doing.
This is not a marketing plan.
Know Your Industry Economy
You need to know your industry economy to find out from other business owners if there is a market for what you’re offering.
Talk to experienced owners and other law firms. You may turn a competitor into a referral source while learning from their insights and mistakes.
Ask friends and family if they know anyone in your industry. Go deep – to the aunts, uncles, cousins to find out if they may know someone in your business.
Can a Viral Video Save the Day?
Will a viral video sell your services? Yes, if your audience is on a social media ready to buy.
But, there are so many viral videos on every platform; videos take planning, production, editing, sharing, and, timing to ensure it will reach your audience when it’s receptive to your brand.
Views don’t guarantee sales.
If you have a million views on Facebook, will you then be hired by a client needing your services? Or, will you have a million views with 5,000 thumbs up, hearts, loves, likes and comments?
Can you compete or inform when your audience has a 10-second attention span?
Who is your audience?
Everyone is not a strategy because your audience doesn’t include everyone.
Are one minute, two minute, or three minute videos too long?
What will you put into your video?
Will you shoot it?
Who’s going to produce and edit the video?
Who’s going to share it? Do you post it yourself?
What if the video flops? Do you take it down?
Where should it be posted and which social media should you use?
Which photos should you post on social media? When?
Research and Plan
Before you attend another meet and greet, grand opening, or referral meeting with other business owners, become familiar with your industry.
Get the research to help you find your window of opportunity.
Define the market share you can realistically expect to obtain with a timeline, budget, and the tactics that will work best for your new business or new law firm.
