Exposure and sales are as close as your computer with an e-commerce website or as old fashioned as a lemonade stand with small events. The Marketing Square warns clients that getting out of the neighborhood with a brand is the best thing to do if you’re launching products or services. Get out of your comfort zone…
If you have a website you should be blogging to drive search engine traffic to your site. Blogging is just a trendy word for writing online. A blog is an online journal written by the website owner or content writer. The topics should cover the business you’re in and interest your clients. Write What You Know…
Business owners who want more website traffic can help make that happen by committing to a 5-minute daily blogging plan. The Marketing Square builds websites in WordPress, a user-friendly format. When site builds are complete all clients are trained to write, add photos and video to their websites. When you add new content to your…
Businesses should take note of Starbucks international brand and how it thrives in any economy. Businesses on the brink have to change or die and the change has to be as drastic as selling and introducing a new product or service. Like beer in a coffee house. Starbucks introduced beer in locations across the U.S.…
Everyone has five minutes to do one post to five social media per day. Which five you choose are up to you. We like Google+, Facebook, Twitter, LinkedIN, and Tumblr for ease of use and popularity. 1. Find an article or video that caught YOUR attention 2. Write a clever headline that teases the story…
Websites are advertising engines and like any engine need constant maintenance and fuel to run smoothly. Maintain and fuel your website with regular content and blog posts. If you don’t keep your website tuned up and fed with the right fuel, it won’t run well and search engines take no interest. For website owners this…
If you have a website and there is no business and no traffic there are a few likely reasons: 1. The site was built in a program that search engines don’t recognize or optimize 2. The site has not been touched since the day it was launched 3. You don’t promote the website on any…
If you want publicity tell everyone you don’t. It’s the perfect PR 101 tactic: Opposites attract attention. That’s what Abercombie & Fitch has done–very successfully–with the lead character on the now world-renowned reality show Jersey Shore. A&F told Mike “The Situation” Sorrentino that they will pay him to stop wearing their clothes. What does everyone…
If you’re selling online it’s important to advertise the website address so that people know that this is where to buy the product. You can’t just throw the website up, put up shiny pictures, some basic copy and cross your fingers. It’s called advertising for a reason: it’s an activity.
Websites can be owner-managed to maintain search engine interest for continuous website traffic. But websites should be managed by experts. The do-it-yourselfers who build their own sites have the right idea. Sort of. You have to be willing to post content. Eternally. But the DIY doesn’t work when websites need to be updated. Unless you’re…