If you want publicity tell everyone you don’t. It’s the perfect PR 101 tactic: Opposites attract attention. That’s what Abercombie & Fitch has done–very successfully–with the lead character on the now world-renowned reality show Jersey Shore. A&F told Mike “The Situation” Sorrentino that they will pay him to stop wearing their clothes. What does everyone…
If you’re selling online it’s important to advertise the website address so that people know that this is where to buy the product. You can’t just throw the website up, put up shiny pictures, some basic copy and cross your fingers. It’s called advertising for a reason: it’s an activity.
Websites can be owner-managed to maintain search engine interest for continuous website traffic. But websites should be managed by experts. The do-it-yourselfers who build their own sites have the right idea. Sort of. You have to be willing to post content. Eternally. But the DIY doesn’t work when websites need to be updated. Unless you’re…
Google’s Executive Chairman, Eric Schmidt, visited Detroit to see the Ideal Group, a construction services and manufacturing firm founded by Frank Venegas in 1979 employs 250 people and generates revenues of $170 million. His story was featured in the Detroit Free Press and The Detroit News. It’s relevant to Floridians who like Michiganders are economically…
The more clients you want and need, the more advertising tactics you should be using to reach them. Social media is one tactic. One. What we see is that people overuse it because it’s so easy to do. Social media needs social grace. If too much comes out daily from you, prospects and even friends,…
Whole Foods was blasted in a public rant by a less than pleased former employee last week. It happens and with the range of media soap boxes available to everyone with an opinion, companies should expect this. What should a company do when a public relations nightmare occurs. Do you ignore the problem or respond…
The University of Central Florida Athletics introduced a new annual football game day campaign called UKNIGHT in PINK to raise awareness for breast cancer research and raise funds for the Susan G. Komen Foundation. A $50 UKNIGHT in PINK package includes a game ticket to the 4 p.m., October 8 UCF vs. Marshall football game and entry to the…
Entrepreneurs are fearless but many have to step up the courage to spend a little on advertising. Every good entrepreneur knows: Sales and revenue are driven by exposure and performance. Advertising by word-of-mouth or hanging a sign outside are inactive and unrealistic finger-crossing methods. Nothing good comes from this kind of passive-aggressive marketing. Advertising is…
Becoming a web master and computer programmer takes years. Managing your own website after the build is complete can be done in less than an hour a day. With every website build, Marketing Square clients receive training to post blogs, photos, video and social media to their own websites. With or without experience, clients learn…
Are you pushing your brand everywhere you go? Please stop it. Knowing when to advertise is simple: Advertise in settings where your target is receptive to and interested in knowing more about your brand. Period. Timing has to be right and your target will let you know when they’re interested. One-to-one personal marketing has to…