Advertising is Not Optional

Entrepreneurs are fearless but many have to step up the courage to spend a little on advertising. Every good entrepreneur knows: Sales and revenue are driven by exposure and performance. Advertising by word-of-mouth or hanging a sign outside are inactive and unrealistic finger-crossing methods. Nothing good comes from this kind of passive-aggressive marketing. Advertising is…

Manage Your Own Website

Becoming a web master and computer programmer takes years. Managing your own website after the build is complete can be done in less than an hour a day. With every website build, Marketing Square clients receive training to post blogs, photos, video and social media to their own websites. With or without experience, clients learn…

Secure Checkouts Secure Website Sales

Q: My website isn’t secure and buyers are stopping before checkout…why? There used to be a lock icon that would pop up when buyers checked out. Now it’s not there and sales have dropped completely. A: What have you done to prove that your website is secure? Only secure checkouts secure website sales and particularly today with hacking…

Website Interest Starts at the Top

It’s possible for millions of people to read a website story and it starts with the headline. Write an attention-getting headline to grab and keep a reader. Provide original stories and content to keep them on your website. Headline Tips: 1. Headlines=Readers When people read your website, eyes naturally scan page content left to right.…