You’re missing prospective consumers if you’re not selling online. E-commerce sells products to an unlimited consumer base through digital exposure. Proper Search Engine Optimization (SEO) gets products to a new audience and consumers who would never come into your store–or your state. The Corner Toy Store Story Ben McRae, The Corner Toy Store in Frankfort,…
Businesses live or die on event attendance so don’t let rain, cold or heat blow the day. Weather is a part of any event so plan, plan, plan for ALL temperatures and weather. Advertise your destination reward for coming out in the weather AND a great deal in your pre-event promotions. Attendees will consider getting…
Establishing and building a brand identity is essential to product success. What is the image of the brand? Does it have one? What is the competition? What’s the unique selling point? Image is Everywhere Whatever the product it needs an image to carry around wherever it goes: events, websites, TV, radio, packaging, printed items. A…
This one goes out to all the industrious, hard-working entrepreneurs who build their own websites. 1. How do you want the world to view your business? You went to YouTube and watched a how-to video on building your No. 1 point of contact with the world. OK if you’re in high school and sharing poetry…
Social media has added pressure to businesses scrambling to be Liked on Facebook or Followed on Twitter. Many people judge business pages or brands by the number of people who Like the business and likewise Follow the business on Twitter. Ridiculous. Pressure to win social media Liking and Following contests is misplaced. Social media is…
Be Willing to Work For It Everyone wants Twitter and Facebook followers especially when you start your business and feel you need 10,000 followers to sell your product. You opened a Twitter account and you Tweet. Nothing happens. You open a Facebook business page. Fill out “Info,” throw up your logo and pictures. Two weeks…
Everyone you know is online. So is everyone you don’t know. And people that they don’t know… Your brand, products and services should be there and if they’re not, you’re missing a global audience. When the economy tanked, entrepreneurs came out of their shells and the best products made it to the e-commerce market. The…
Point and shoot camera boxes lie: You can’t capture every moment. You might catch a few and they’re probably out of focus. A few will capture “red eye.” But hire Central Florida event and wedding Photographer Brian Pepper of Digital Imaging Direct and he’ll get every shot every time. Take a look at his…
Prima ballerina. Las Vegas principal dancer. Casino comptroller. Mary Nutt adds designer to her portfolio this week as her brand and her website launch in Winter Park. Ginger of Winter Park Village features Mary Catherine Couture in an invitation-only event to present The MIAMI, a signature dress in resort wear line to a select number…
Spare yourself a day on the phone getting estimates on home care repairs in Central Florida. Just call Bill McFadden of McFadden Enterprises, LLC, Home and Business Repairs. Bill doesn’t charge surprise costs or additional fees and he’s been getting it right the first time around for more than 40 years. He’s got references in…