Good PR Takes Guts

Some of the best PR stunts  ever seen have been in boxing where no promotion is too outrageous. Good, bad, ugly or crazy if it draws attention, the PR worked. Remember the parachuter who landed in the middle of the boxing ring? Fan Man James Miller was a professional paraglider and parachutist trying to become…

Who Do You Listen To?

Advertising “experts” are everywhere. So who do you listen to? The Best? The Cheapest? Friend? Family? Marketers are not like hairstylists, doctors or mechanics. But all affect you, your business, your image, longevity and well-being. When deciding on an advertising and website agency, it’s like choosing a salon: You want the best look. Or a…