You paid for an event booth but what you do to sell at a huge event depends on you and your actions. Stand out in the crowd and work your booth like these businesses did at the Winter Park Fall Art Festival: Put Yourself Out There & Stay There: James L. Oleson Sculptor James Oleson…
Eco-Building Products retail sales manager Scott Bouma described Michigan’s economy as challenging but said that 80-90% of company new business comes from e-commerce outside the state. “The only growth we’ve had is through web sales,” Bouma said. “We’re reaching out beyond Michigan to places that are doing better. Because of the quality of the website,…
Social media is powerful. Exceedingly powerful. Social media is at its peak because everyday people can post anything with the slight, though very possible chance of gaining national exposure. Organic information. No cost–for now. Great for small businesses and entrepreneurs worldwide. Think of all the news, sports, business, gossip, stories that break on Twitter’s…
Your domain has expired You go to your site and it says that your domain is hosted by GoDaddy, Network Solutions or another register. You don’t know what to do. Your webmaster set it up for you and your domain is under him. There are ways to get it back, but it does require some work…
“I can’t find you on Facebook,” is like saying you work on typewriters instead of computers. It tells everyone that you’re digitally challenged. “If you’re in business and you’re not on social media, you should be charged with malpractice.” These are the words of a friend and journalist who told me about a public relations…
Pyramid schemes have entered the website and marketing arena. Also known as MLM (mid-level marketing) they promise instant conveyance of computer skills, marketing knowledge, amazing but true secrets to website traffic and guaranteed money. Pre-packaged, priced right with training and networking events to get people started quickly. Apparently, you too can make millions on the…
My shopping cart is messed up what do I do? How can your customers buy from you? If your customers want your product and they can’t get the cart to work, they are going to go immediately and find it somewhere else. You may have lost them. You don’t send someone into a grocery store…
Question: I can’t get my e-mail form to work. Answer: So you have a form, but you aren’t getting your messages? Maybe they are going to you@yourdomain.com or whatever the default was in the script that your Web Guy put on your page to protect your e-mail. Regardless, this isn’t good. Missed questions via e-mail…
My website won’t come up so what do I do? I type in my website and this comes up: 404 Site Error/ Apache/2.0.63 (Unix) mod_ssl/2.0.63 OpenSSL/0.9.8e-fips-rhel5 mod_auth_passthrough/2.1 mod_bwlimited/1.4 FrontPage/5.0.2.2635 PHP/5.2.14 Server atxxxxxx Huh? What does that mean? Why is this showing up or worse yet, why is the Apache the configured screen? If you see…
Before hiring someone to write content for your website, get their credentials: i.e., current and past clients, awards, portfolio, published work, publications that paid for writing services. Facebook, Twitter, Personal Blogs Don’t Count Everyone can write comments on Facebook. That doesn’t count as writing professionally. Posting comments on New York Times articles doesn’t qualify. Tweeting…