Marketing Wannabes

Pyramid schemes have entered the website and marketing arena. Also known as  MLM (mid-level marketing) they promise instant conveyance of computer skills, marketing knowledge, amazing but true secrets to website traffic and guaranteed money. Pre-packaged, priced right with training and networking events to get people started quickly. Apparently, you too can make millions on the…

It’s Never Good When Your Site Isn’t Up

My website won’t come up so what do I do? I type in my website and this comes up: 404 Site Error/ Apache/2.0.63 (Unix) mod_ssl/2.0.63 OpenSSL/0.9.8e-fips-rhel5 mod_auth_passthrough/2.1 mod_bwlimited/1.4 FrontPage/5.0.2.2635 PHP/5.2.14 Server atxxxxxx Huh? What does that mean?  Why is this showing up or worse yet, why is the Apache the configured screen? If you see…

Vetting Your Writer

Before hiring someone to write content for your website, get their credentials: i.e., current and past clients, awards, portfolio, published work, publications that paid for writing services. Facebook, Twitter, Personal Blogs Don’t Count Everyone can write comments on Facebook. That doesn’t count as writing professionally. Posting comments on New York Times articles doesn’t qualify. Tweeting…

Social Media Icons Can Increase Traffic

If I add a Facebook icon on my website, and Twitter, LinkedIN and YouTube, will it help the traffic? Yes the social media traffic will increase and you’ll want those icons on your website probably because you know it’s another way to engage with new clients. Maybe someone likes your post and wants to share it with others on…

Google Maps An Easy Add-On

I just found out about Google Maps and how it helps your website and want it on my site should do I do that? Google Maps is a great tool for businesses that have brick and mortar street locations and that are also online. Google Maps comes up in local searches, gives directions and is something…