“I can’t find you on Facebook,” is like saying you work on typewriters instead of computers. It tells everyone that you’re digitally challenged. “If you’re in business and you’re not on social media, you should be charged with malpractice.” These are the words of a friend and journalist who told me about a public relations…
Pyramid schemes have entered the website and marketing arena. Also known as MLM (mid-level marketing) they promise instant conveyance of computer skills, marketing knowledge, amazing but true secrets to website traffic and guaranteed money. Pre-packaged, priced right with training and networking events to get people started quickly. Apparently, you too can make millions on the…
My shopping cart is messed up what do I do? How can your customers buy from you? If your customers want your product and they can’t get the cart to work, they are going to go immediately and find it somewhere else. You may have lost them. You don’t send someone into a grocery store…
Question: I can’t get my e-mail form to work. Answer: So you have a form, but you aren’t getting your messages? Maybe they are going to you@yourdomain.com or whatever the default was in the script that your Web Guy put on your page to protect your e-mail. Regardless, this isn’t good. Missed questions via e-mail…
My website won’t come up so what do I do? I type in my website and this comes up: 404 Site Error/ Apache/2.0.63 (Unix) mod_ssl/2.0.63 OpenSSL/0.9.8e-fips-rhel5 mod_auth_passthrough/2.1 mod_bwlimited/1.4 FrontPage/5.0.2.2635 PHP/5.2.14 Server atxxxxxx Huh? What does that mean? Why is this showing up or worse yet, why is the Apache the configured screen? If you see…
Before hiring someone to write content for your website, get their credentials: i.e., current and past clients, awards, portfolio, published work, publications that paid for writing services. Facebook, Twitter, Personal Blogs Don’t Count Everyone can write comments on Facebook. That doesn’t count as writing professionally. Posting comments on New York Times articles doesn’t qualify. Tweeting…
If I add a Facebook icon on my website, and Twitter, LinkedIN and YouTube, will it help the traffic? Yes the social media traffic will increase and you’ll want those icons on your website probably because you know it’s another way to engage with new clients. Maybe someone likes your post and wants to share it with others on…
I just found out about Google Maps and how it helps your website and want it on my site should do I do that? Google Maps is a great tool for businesses that have brick and mortar street locations and that are also online. Google Maps comes up in local searches, gives directions and is something…
The copyright on my site is from 2012, what does that mean? This is a sure sign that you aren’t moving through Google due to a lack of updated content. Google likes it when you change your page, come to think of it, your customers like it too. Because once you’ve seen it, how many…
I can’t find my passwords so how can I get into my site? The webmaster set it up, but now you need your passwords in order to make changes, right? Many times you can contact your host unless you don’t know who your host is? There are tools for that too, but things can get…