Fashion makes me nervous. I plan what I’ll wear the night before. I pull together what I think looks good, cross my fingers and hope for the best. This is not the way stylist Erica Warlick plans a wardrobe for clients she styles. Not even close. This is why I look at her blog EricaOnStyle.com and go…
The fashion senseless don’t have a chance without stylist Erica Warlick and photographer Spencer Warlick. Fashion is never a challenge to Erica who knew in fourth grade that the short boots she wore to school with her uniform were awesome. Even when her father asked if she was sure, Erica took the plunge and walked into…
Grueling hours, mind-numbing brain storms, constant deadlines, crazy client requests and winning new accounts are all part of working in advertising. The Marketing Square is a website and ad agency that works with Florida and Michigan clients. I opened shop after working at ad agency GlobalHue for eight years as senior copywriter/agency proofreader/events & proposals manager.…
The Marketing Square, a Winter Park, Florida, website and ad agency is holding a Mad Men-inspired photo shoot Friday in Orlando bringing together six Florida businesses and one national brand. “Mad Men takes viewers inside the competitive world of a Madison Avenue ad agency,” said Rebekah Brown, CEO of The Marketing Square. “Florida clients want…
According to Wikipedia, the oldest brand in the world was Japan’s Nisiyama Onsen Keiunkan a hotel founded in 705. The oldest U.S. brands were farms–Tuttle’s Red Barn in 1632, Shirley Plantation in 1638, Fieldview Farm in 1629, Emery Farm in 1655. A hotel was next Seaside Inn & Cottages in 1667. Then a restaurant The White…
Everyone’s guilty of blowing off website content writing. But don’t make it a habit. Your website needs fuel — words — about your business, product or service to be found by search engines. Instead of trying to do a website post every day, hire a blogger, (I can hear business owners saying, “no way, I…
SEO, Algorithms and Advertising The Marketing Square provides clients with websites and marketing elements that properly advertise their product or service to the right business or consumer market. This usually includes website builds, website rebuilds or website upgrades but clients are urged to try advertising to reach their other consumers who are not online. We…
Digital advertising is everywhere and all businesses should have a website. But Florida businesses still have use print advertising to reach audiences who are NOT online, not using the Internet to buy a product or service. Why? Because there are tourists, investors and retirees who have different user habits for the media that you create.…
The art displayed at the Winter Park Paint Out final exhibition at the Albin Polasek Museum Garden Party Saturday was like a walk through the highlights and beauty of the city. The trees, flora, architecture, lakes, cobblestoned streets, businesses and landmarks were captured on canvas and styled by 26 Plein Air artists. The fourth annual…
Facebook is reporting that it has 900 million Facebook users as of April 2012. Business owners should join Facebook and realize that this prospective client base is viable. Facebook is so easy to use and setup a business page that it’s ridiculous not to take an hour or less to do so. It’s free, it’s…