How Long Will It Take? Clients only want to know how long it will take for them to get to the top of search engines. The honest answer is that it varies. It depends upon the competition online in the category. Is the product or service new? Is this a new website or a rebuild? How…
Florida sculptor Douglas Bringle said that growing up on an exotic island a native of Terceira, a small volcanic island in the Azores located in the mid-Atlantic Ocean, drove his interest in clay as a medium for storytelling. Bringle has a particular interest in the art of pre-Columbian cultures, ancient Egypt and bronze age China. He…
Websites Should Bring Business It’s easy to know if your website is working for you: you’ll get new business. New clients will call, e-mail or tell you they found you online. You can check Google analytics, have your webmaster run numbers, reports and searches but at the end of the day you should be realizing…
Orlando hosting the 2012 NBA All-Star Game is a boon to businesses if they have planned ahead to reach out to the massive numbers of visitors coming to town. But should you be sponsoring an event or activating a guerrilla marketing plan to the crowds attending the games and events this weekend? 1. If you’re…
When you have a website and you let it sit without blogging new content you’re throwing away time and money. Your website needs new content–words, information–to help get traffic. Traffic comes if what you write about is likely to come up in a search on a search engine. Search engines look for the newest, latest information…
When you sponsor an event the only thing you should be thinking about is the return on investment, ROI. Your ROI may be sales, phone calls, introductions, exposure to a key audience, community support. It’s different for every brand. Sponsor an event that can deliver exactly what you want with proof that it’s been done…
You love your iPhone, your business and you love apps. So the natural progression? Build an app for your business. Should you build an app for your business and have a website? Possibly. But start with the basics: 1. Who wants it enough to buy it? Does everyone need this app or just your clients…
Most clients ask how The Marketing Square provides proven website results. The answer is consistency in work on websites. We never stop. The Marketing Square provides slow and steady posts, videos and website updates. Today, people want instant results. They think that there’s a magic tactic. Or that they can pay for a black hat…
There’s no mystery to what clients want from websites. The answer is always the same: results…traffic…No. 1 ranking on Google. You’d better be willing to pay for those results because they’re not free and someone’s got to work for them. Who you trust for those results depends on who you know. You either get a…
No one should be thrilled about Facebook Timeline being forced on them. It’s like telling everyone that in a week they have to wear a bikini 24-7 but only in front of people they feel comfortable with. If you don’t change your settings, hide or delete posts, check-ins, comments, etc., every one of your Facebook…