Keep It Short

Tight, carefully worded content beats overwritten posts every day.  When writing website posts be straightforward and get to the point for readers’ sake. Writing Tips to Keep it Short: 1. Keep flowery language to a minimum. 2. Spare everyone from daily ramblings. 3. Believe it or not, other people don’t cherish every word you write.…

Website Interest Starts at the Top

It’s possible for millions of people to read a website story and it starts with the headline. Write an attention-getting headline to grab and keep a reader. Provide original stories and content to keep them on your website. Headline Tips: 1. Headlines=Readers When people read your website, eyes naturally scan page content left to right.…

Good PR Takes Guts

Some of the best PR stunts  ever seen have been in boxing where no promotion is too outrageous. Good, bad, ugly or crazy if it draws attention, the PR worked. Remember the parachuter who landed in the middle of the boxing ring? Fan Man James Miller was a professional paraglider and parachutist trying to become…

Vetting Your Writer

Before hiring someone to write content for your website, get their credentials: i.e., current and past clients, awards, portfolio, published work, publications that paid for writing services. Facebook, Twitter, Personal Blogs Don’t Count Everyone can write comments on Facebook. That doesn’t count as writing professionally. Posting comments on New York Times articles doesn’t qualify. Tweeting…

Horrible Twitter Headlines

Below are REAL Twitter headlines WITH corrections: Eat less naturally=Eat less, naturally Free hair loss tips=Tips for stopping hair loss Ask me about skinny legs=Want thinner legs? Get lucky with followers =Let followers find you 140 Characters Test Your Writing Skills You’re likely to tweet now and then. Can you stand up to the test?…