Rebuilding or Building the Website is the Easy Part SEO: If it was easy everyone would do it. But SEO is a lot of work. If you’re getting your website rebuilt to update coding, refresh copy, create a new look or try to tackle getting found online get ready to put in the work. Or pay…
Mad Men is the exciting, Emmy-grabbing TV show that captivated viewers with an inside look at ad agency life in the 1960’s. The Marketing Square, today’s ad agency, works wherever there’s a computer and a client. An agency photo and video shoot was inspired by Mad Men and The Marketing Square clients styled, shot and…
Next Florida Opera Theatre Concert 6 p.m., Friday, Sept. 14 Florida Opera Theatre presents soprano Samantha Barnes Daniel performing for one hour at 6 p.m., Friday, September 14 in the second of three “Opera in the Park” concerts at the Winter Park Wedding Chapel. Baritone Kenneth Stavert opened the series Friday, Sept. 7 in a sold…
Series Preview Featured on Fox 35 Orlando Good Morning Orlando Tonight, Florida Opera Theatre brings Winter Park, Florida, outstanding opera soloists September 7, 14 and 21 for a three-performance concert series to be held in the Winter Park Wedding Chapel. A preview of the performance is featured live during the 9 a.m. hour of Fox…
The fashion senseless don’t have a chance without stylist Erica Warlick and photographer Spencer Warlick. Fashion is never a challenge to Erica who knew in fourth grade that the short boots she wore to school with her uniform were awesome. Even when her father asked if she was sure, Erica took the plunge and walked into…
Don’t change your logo, label or brand unless your business has to change services or products to generate more business. You can make minor changes to remove www. from a logo, but never shake things up unless you want clients and business in a new area. When to Change and When Not to Change Your…
The art displayed at the Winter Park Paint Out final exhibition at the Albin Polasek Museum Garden Party Saturday was like a walk through the highlights and beauty of the city. The trees, flora, architecture, lakes, cobblestoned streets, businesses and landmarks were captured on canvas and styled by 26 Plein Air artists. The fourth annual…
t may take someone years to understand advertising ROI and advertising Strategy. Yes, it’s like a math problem. So we’ll use a math formula to demonstrate. ROI is determined by an agreed upon goal (B) established by the client who needs B (Goal) to happen by using C (Tactics) based on A (Strategy), but driven by D (Budget).
Orlando hosting the 2012 NBA All-Star Game is a boon to businesses if they have planned ahead to reach out to the massive numbers of visitors coming to town. But should you be sponsoring an event or activating a guerrilla marketing plan to the crowds attending the games and events this weekend? 1. If you’re…
When you sponsor an event the only thing you should be thinking about is the return on investment, ROI. Your ROI may be sales, phone calls, introductions, exposure to a key audience, community support. It’s different for every brand. Sponsor an event that can deliver exactly what you want with proof that it’s been done…