3 New Year’s Resolutions: Plan, Plan Ahead, Backup Plan
Many people use gut instincts and unplanned purchases on advertising and marketing plans. Plan, plan ahead and have a backup plan to spend wisely when marketing your business online.
10 Tips For Planning a New Event
Event success starts with timing and when you decide to hold a new event skip the holiday season to avoid competition. November to December is a highly competitive time for events and starting a new one at this time of year has to be planned carefully.
SEO: If It Was Easy Everyone Would Do It
Rebuilding or Building the Website is the Easy Part SEO: If it was easy everyone would do it. But SEO is a lot of work. If you’re getting your website rebuilt to update coding, refresh copy, create a new look or try to tackle getting found online get ready to put in the work. Or pay…
The Marketing Square Mad Men-Inspired Video
Mad Men is the exciting, Emmy-grabbing TV show that captivated viewers with an inside look at ad agency life in the 1960’s. The Marketing Square, today’s ad agency, works wherever there’s a computer and a client. An agency photo and video shoot was inspired by Mad Men and The Marketing Square clients styled, shot and…
Soprano Stars in Second Winter Park Opera Performance
Next Florida Opera Theatre Concert 6 p.m., Friday, Sept. 14 Florida Opera Theatre presents soprano Samantha Barnes Daniel performing for one hour at 6 p.m., Friday, September 14 in the second of three “Opera in the Park” concerts at the Winter Park Wedding Chapel. Baritone Kenneth Stavert opened the series Friday, Sept. 7 in a sold…
Florida Opera Theatre Concert Series, Season Opens Tonight
Series Preview Featured on Fox 35 Orlando Good Morning Orlando Tonight, Florida Opera Theatre brings Winter Park, Florida, outstanding opera soloists September 7, 14 and 21 for a three-performance concert series to be held in the Winter Park Wedding Chapel. A preview of the performance is featured live during the 9 a.m. hour of Fox…
Erica’s Style Perfectly Paired for Photo Shoots
The fashion senseless don’t have a chance without stylist Erica Warlick and photographer Spencer Warlick. Fashion is never a challenge to Erica who knew in fourth grade that the short boots she wore to school with her uniform were awesome. Even when her father asked if she was sure, Erica took the plunge and walked into…
When to Change and When NOT to Change Your Brand
Don’t change your logo, label or brand unless your business has to change services or products to generate more business. You can make minor changes to remove www. from a logo, but never shake things up unless you want clients and business in a new area. When to Change and When Not to Change Your…
Winter Park’s Beauty Captured by Polasek Museum Artists
The art displayed at the Winter Park Paint Out final exhibition at the Albin Polasek Museum Garden Party Saturday was like a walk through the highlights and beauty of the city. The trees, flora, architecture, lakes, cobblestoned streets, businesses and landmarks were captured on canvas and styled by 26 Plein Air artists. The fourth annual…
What’s a Good Advertising ROI?
The basic principle for calculating ROI is net income divided by the total cost of the investment times 100