Orlando hosting the 2012 NBA All-Star Game is a boon to businesses if they have planned ahead to reach out to the massive numbers of visitors coming to town. But should you be sponsoring an event or activating a guerrilla marketing plan to the crowds attending the games and events this weekend? 1. If you’re…
When you sponsor an event the only thing you should be thinking about is the return on investment, ROI. Your ROI may be sales, phone calls, introductions, exposure to a key audience, community support. It’s different for every brand. Sponsor an event that can deliver exactly what you want with proof that it’s been done…
Where should a business owner begin online and offline to be sure that the company message and image are shared with the right audience? You Want to Get Googled The company website is the first place most Googlers look for information. If you don’t have a website, just where do you put information? The 24-hour…
FRANKFORT, MI. — Pumpkin Ed Moody is renowned for carving gigantic pumpkins that weigh over 1,000 pounds, stand over five feet tall and have measured more than 13 feet in circumference. This year Pumpkin Ed launched Karving 4 Kids, a 501(c)3 non-profit mission arm of the Frankfort-Elberta Chamber of Commerce Foundation. Karving 4 Kids is Ed’s…
If you want publicity tell everyone you don’t. It’s the perfect PR 101 tactic: Opposites attract attention. That’s what Abercombie & Fitch has done–very successfully–with the lead character on the now world-renowned reality show Jersey Shore. A&F told Mike “The Situation” Sorrentino that they will pay him to stop wearing their clothes. What does everyone…
Whole Foods was blasted in a public rant by a less than pleased former employee last week. It happens and with the range of media soap boxes available to everyone with an opinion, companies should expect this. What should a company do when a public relations nightmare occurs. Do you ignore the problem or respond…
The University of Central Florida Athletics introduced a new annual football game day campaign called UKNIGHT in PINK to raise awareness for breast cancer research and raise funds for the Susan G. Komen Foundation. A $50 UKNIGHT in PINK package includes a game ticket to the 4 p.m., October 8 UCF vs. Marshall football game and entry to the…
Businesses live or die on event attendance so don’t let rain, cold or heat blow the day. Weather is a part of any event so plan, plan, plan for ALL temperatures and weather. Advertise your destination reward for coming out in the weather AND a great deal in your pre-event promotions. Attendees will consider getting…
Spare yourself a day on the phone getting estimates on home care repairs in Central Florida. Just call Bill McFadden of McFadden Enterprises, LLC, Home and Business Repairs. Bill doesn’t charge surprise costs or additional fees and he’s been getting it right the first time around for more than 40 years. He’s got references in…
Professional bodybuilder and cancer survivor Meral Ertunc makes no excuses and accepts none from clients who turn to her to rebuild their bodies and their lives. Channel 6 Orlando featured Meral showing you How to Get Bikini-Body Ready 6:45 a.m. every Friday morning for three weeks. The next installations are April 1 and April 8. Her…