“From a monetary standpoint I would say there’d never been a quarter that went by over this five or six years where we didn’t take in 10 or 20 times more than what we spent in in the marketing activity to generate that business.

It was very lucrative from a monetary standpoint just in pure dollars but also in the expanse of the market place. It was no longer people who lived in Central Florida or the State of Florida it was literally coming to me from everywhere.”