MARKETING PLAN law firms florida
Marketing Plans Drive Business

Marketing Square clients receive one- to three-year marketing plans created with client goals, strategies, business growth objectives, tactics, and timelines.

Planning is the center of all marketing activity and drives content used to advertise the law firm brand.

Strategy determines messaging in content in copy, in video, and imagery shown in photos, design, and graphics.

A marketing plan takes the mystery out of what’s written about your company, which audiences content should target, and which advertising efforts online and offline should be used.

Without a marketing plan you’re throwing activities into the mix hoping they’ll work for your company.

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Websites

The Marketing Square builds all websites using WordPress website themes based on client strategy. Recommended themes are presented to clients after thorough testing. Final client WordPress website themes are custom coded and constructed for target audiences.

Function and beauty are decided with clients who have final signoff on every element during the website build.

Tailored designs are new and never used on other websites so that clients’ marketing centerpieces are one-of-a-kind.

Marketing Square websites are built or rebuilt in 30, 45, 60, or 90 days with timelines, next steps, and approvals to meet website launch deadlines. Clients are involved in every step of the website build.

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Search Engine Optimization

The Marketing Square Search Engine Optimization (SEO) team executes continuous website work for optimal Search Engine Results Pages (SERPs). Exclusive and relentless activity includes:

  • Creating 100% original content to share client information relevant to target audience needs
  • Building strategic graphics, logos, copy, pictures, and videos
  • Posting, optimizing, coding and formatting content
  • Internal and external links
  • Updating, formatting, and coding content
  • Ensuring websites adhere to all Google and search engine standards and guidelines for ultimate performance online
  • Pre-tested theme and plug-in updates
  • Security for websites and visitors
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Content

Website content is original, not AI-generated, software spun, ChatGPT, or Bard.

Clients are assured that websites and content, social media, and online posts follow regulations, ethics, and standards of practice as set by professional organizations including:

  • The Americans with Disabilities Act (ADA)
  • The American Medical Association (AMA)
  • The Florida Bar
  • The Florida Real Estate Commission (FREC)
  • The National Association of REALTORS© (NAR)
  • The Securities And Exchange Commission (SEC)

Experienced, awarded journalists, SEO and advertising copy writers produce Marketing Square content tailored to client strategy and marketing plans.

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Video

What video styles should be used and shot to best tell your story?

Talking head, music-driven, aerial footage of your building, indoor, outdoor, studio, courthouse steps, conference room, green screen, VO, first person, teleprompter, team stories?

Where should that video be placed online and how do you market through video? What do you say? What fonts should you use. Do you have a call to action? Brand video, team video, service video?

What topics should you cover? What issues should you avoid? How long does a video run? What’s the best length and what’s the wrong length? Will people watch your video?

How do you create a viral video? Should you post videos on TikTok, Instagram, Facebook, YouTube or where? Get the answers and the views you need to bring in new clients.

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Social Media

Law firms deciding to use social media quickly find out there’s a massive time and financial commitment involved. The office staffer tagged to make posts can’t keep up, and in-between there are ethical questions as to what’s allowed by The Florida Bar.

Deciding what to post, when to post, how to post and which platforms to use, join and try can be mind-numbing. One day of posts can take hours.

The Marketing Square specializes in establishing law firms online and placing carefully constructed content according to Florida Bar rules and advertising standards.

Experts proofread and copy edit language to keep your law firm where it will be seen by the right audiences using visuals, colors, graphics to share your brand story.