Keep It Short

Tight, carefully worded content beats overwritten posts every day.  When writing website posts be straightforward and get to the point for readers’ sake. Writing Tips to Keep it Short: 1. Keep flowery language to a minimum. 2. Spare everyone from daily ramblings. 3. Believe it or not, other people don’t cherish every word you write.…

Vetting Your Writer

Before hiring someone to write content for your website, get their credentials: i.e., current and past clients, awards, portfolio, published work, publications that paid for writing services. Facebook, Twitter, Personal Blogs Don’t Count Everyone can write comments on Facebook. That doesn’t count as writing professionally. Posting comments on New York Times articles doesn’t qualify. Tweeting…

Cut It Out: Copy Edit For Clarity

Tight, carefully worded content beats goo gobs of crappy overwritten posts. Get to the point for readers’ sake when website posting. Keep prose to a minimum. Spare everyone from daily ramblings. Believe it or not, other people don’t cherish every word or flowery phrase you share. Most people stop reading after the headline. The average…