Three Advertising No-Nos

There are three advertising no-nos businesses should avoid: 1. TV commercials without any creativity You know the commercials where the main character is reading off of cue cards OR the spot features people dancing to a funky song like furniture, department and discount stores offer on holidays? You wouldn’t watch it, why force consumers to see…

Good Old U.S. Brands

According to Wikipedia, the oldest brand in the world was Japan’s Nisiyama Onsen Keiunkan a hotel founded in 705. The oldest U.S. brands were farms–Tuttle’s Red Barn in 1632, Shirley Plantation in 1638, Fieldview Farm in 1629, Emery Farm in 1655. A hotel was next Seaside Inn & Cottages in 1667. Then a restaurant The White…