Frequently Asked Questions of The Marketing Square Website Agency
(Click on question to scroll down to answer.)
How much will it cost?
If you want a cheap website or expect fast, overnight results this isn’t the right agency for you. Website and annual marketing plan prices vary. We create custom-built WordPress websites with annual marketing programs for doctors, lawyers, real estate and businesses to bring in new clients spending 4 to 6 figures per transaction. Your website is built to reach your audience, markets, share practice areas, products and services offered.
How long will it take?
When you let us take over your website and online marketing duties you’ll receive new client calls and e-mails after the website launch with gradual increases. You’ll have regular client calls and e-mails after 180 days. New websites generally launch in 30 days. Website rebuilds generally take 60 days to launch. We work on timelines with clear processes to make your life easy. All you do is approve elements and we build the website and on line assets.
What if I hate website stuff?
As a client of The Marketing Square, you’ll never write a word, have to touch social media, take a picture, or post anything to your website. You’ll meet with us monthly and we’ll do all the work. You focus on cases and clients. Our experienced team has worked on websites for years and everyone takes pride in doing things the right way.
What should I be doing?
It’s not unusual for our clients to tell us that all their website efforts have failed. Websites involve complex work and unless you’re a Webmaster, coder, writer, videographer, photographer, editor, social media and online marketing expert with patience and many hours to focus on execution, you won’t be successful. Lucky for you, we do all of that stuff. We never recommend that clients Pro Se their own websites or marketing. Lawyers should be in court; CEOs should be tackling day-to-day client management. Leave the website and marketing to the expert team at The Marketing Square.
How can I trust you?
We won’t sign a client if we know we can’t help you. We need you to be successful so you’ll remain our client. We stay in business by providing clients proven website results. We know that technology and websites are very frustrating. The constant demands of marketing are stressful. You never seem to catch up and struggle to catch on. The Marketing Square staff enjoys the research, minutia, repetitive tasks, detail-oriented, non-stop, fluid Internet marketing work.
How can I be sure it will work?
Our client list is private, but we’ll connect you to them so they can share the results we’ve provided them. We have client testimonials on the website and you’ll find them online. You can Google us and our clients and ask them about their experiences with The Marketing Square. We’re successful because we know what we’re doing and can deliver revenue. We wouldn’t be in business if our clients weren’t making money.
How much can I earn?
Lawyers can earn between four, five and six figures monthly. This is not something we take lightly because the only ROI you expect is something in the area of a per-client spend from $2,500 to a six-figure amount or a seven-figure settlement in a lawsuit. Yes, our clients make that kind of money. And when you’re serious about working with us, we’ll provide you with our references.
Why is it so expensive?
The Marketing Square websites and online marketing plans are expensive because we do all the work and they’re successful. Clients never execute any work because we do what you don’t know how to do. Our team is experienced and always doing research and providing what’s new, next and needed so that you get results online. We only contract for 12-month minimums and we choose our clients. The bigger question is how much is it costing you to not to have a website? You’re leaving money and clients on the table for your competitors.
Do I even need a website?
Your website can shorten or lengthen your sales cycle. It’s the only place that you control your information on the Internet. And it’s a big, huge step—the leap from clicking on your website to calling your law firm for an appointment to hiring you–the attorney. Your website and online information hold the first meeting and had better give your clients what they want. Do you know what they want? Only advertising, content and coding experts can assure this will happen. If you want clients you’d better make sure your website answers all their questions.
How much should I spend?
A Marketing Square website cost is a simple math problem: If you’re currently spending $___ a month and receiving ___ clients, what budget will you commit to signing a new client based on your sales cycle, client acquisition cost and ability to generate $50,000 (for example) in legal fees? What is your client acquisition cost for a $5,000 client? A $150,000 client? You’ll have to assign an amount you’ll pay to land a client and determine how many clients you want to pursue in a month. There is work assessed to achieve this goal and as soon as The Marketing Square online advertising plan is approved work can begin.
Will you rip me off?
If you’ve been ripped off in the past that’s very unfortunate but it’s very common. SEO “experts”, web guys (and gals) can talk a good game, but when it comes to building, launching and maintaining website results, the expert disappears. Then, after you pay them, they disappear and you have nothing. It should be hard to trust strangers with your number one marketing asset. Get referrals. Be sure you know the team you hire can actually do what you’re asking. We don’t work with clients unless we feel we can generate revenue for you. Our tactics work and we’ve provided Florida attorneys proven results since 2010.
What about ROI?
Will you get a decent return on investment (ROI) from working with The Marketing Square? Your marketing expenditure will be a percentage of what you expect to earn and yes, you’ll recoup what you spend. We can do a lot or we can do a little. In the past six years, law firms, clients who have 1- and 2-person law firms, earn five to six figures monthly. Some earn more. Revenue depends on the amount of money committed to the work we do for your law firm online. Everything we do has a cost. You provide clients estimates for lawsuits and we provide estimates on marketing.
Who are you guys?
The Marketing Square has been doing this website stuff since 2000. The staff began at a Michigan advertising agency working on Fortune 500 clients that included Verizon, DaimlerChrysler, Domino’s Pizza, Western Union, Kmart and many others.
After writing and building some of the very first websites for these companies, we began building our own websites for clients. We left the ad agency and used creativity, research, competitive knowledge and a desire to offer new, better and different to small businesses in Michigan, North Carolina, Wisconsin and Florida.
Can’t I do my marketing myself?
We are website, Internet and advertising experts at The Marketing Square. The work is a science that can only be handled by a team of webmasters, coders, content experts, advertising vets, prolific writers, skilled photographers, exceptional videographers, gifted graphic artists, editors and social media professionals.
Website work is grueling and involves extensive, original content generation and on-going research from a team. You couldn’t do the work we execute if five of your most prolific lawyers tried. We know what we’re doing and we can’t teach you anymore than you can show us how to try a case in court. Don’t Pro Se your website.
How long are the meetings?
When we meet with you we know time is money. You charge an hourly rate so we’re careful and respectful of your time. The monthly meeting you invest with us is part of the commitment you make to your success. We maximize your time and meet with you when and where it’s convenient to your hectic schedule. We handle client meetings after hours and weekends when there are no distractions or interruptions. Breakfast or lunch hours are fine as long as you have one hour to talk strategy.
What should I do online?
You don’t do online research for a living so NEVER assume you know what your clients do online because you don’t. The Internet is a voyeuristic marketing world. Sure you can track traffic etc. But you never know where clients are or what they’re doing particularly with smart phone use. People are individuals with different habits, forms of communication preferences, interests and beliefs. Your online activities will vary depending upon your answers to the below questions.
- How many years have you been practicing law?
- How many clients do you need to thrive?
- How much is each client spending with your firm?
- What is your sales cycle for a $100,000 client?
- How much are you spending to sign a client?
- Which practice areas are you focused on?
- Who is your clientele?
What is content?
Content is any written article, a photo, a graphic, a video created to post online. It’s a story, an interactive graphic, your law firm commercial, podcasts, visual elements.
You have to create content—quality content–to engage your clients. You continually post content for your audience. If you’re not creating and posting content regularly, you should hire a firm, because other attorneys and law firms will happily take your place online.
Shouldn’t I be on social media?
If you love Facebook or Instagram, go for it. Do your best to keep up. Twitter away your time. Then, when you’re exhausted, contact us. We’ll show you where you should be online and what you should be doing. You may love social media but if your clients are not there you are wasting time AND your posts don’t show up in Google, Yahoo or Bing search engine results. Put work into your own website so your clients can find you everywhere.