Advertising is Not Optional

Entrepreneurs are fearless but many have to step up the courage to spend a little on advertising. Every good entrepreneur knows: Sales and revenue are driven by exposure and performance. Advertising by word-of-mouth or hanging a sign outside are inactive and unrealistic finger-crossing methods. Nothing good comes from this kind of passive-aggressive marketing. Advertising is…

Homemade Websites

This one goes out to all the industrious, hard-working entrepreneurs who build their own websites. 1. How do you want the world to view your business? You went to YouTube and watched a how-to video on building your No. 1 point of contact with the world. OK if you’re in high school and sharing poetry…