Small Business Saturday Countdown to November 30
Small business Saturday started in 2010, sort of a Cyber/Hallmark date created to recognize the many entrepreneurs providing goods and services online and brick and mortar storefronts. Small business owners and entrepreneurs became American heroes in the economic crash of the past almost 10 years where individuals have had to learn to fend for themselves economically.
Small business owners have navigated the waters of financial risk-taking combined with careful and strategic planning to work for themselves. There’s a good reason to do business with small businesses offering quality, unique products and services as well as a personalized shopping experience.
Anyone with a small business has a motto, a promise or mission that explains the philosophy of the owner. Whether a commitment to the lowest price, highest quality or best shopping/service or relationship experience. Small businesses fill niches and needs that the big brands just can’t fill.
There will always be the Fortune 100, Fortune 500, but there will also be small businesses willing and committed to filling the needs consumers who like businesses offering them unique, smaller, customized products and services.
Communicate Regularly with Clients
Your Small Business Saturday events and offers may flourish if there’s an existing client relationship management system in place. CRM, for example a newsletter, e-blast list, push notification (for smartphone apps), personal phone calls, direct mailings. Whatever the offer, the CRM program you use to reach your existing clients should shout Small Business Saturday sales, activities, events and offers only available while shopping on Small Business Saturday.
Any event planner worth their VIP All Access Pass knows that a well-planned event timeline starts a minimum of six months and ultimately a year in advance.
That one year timeline applies to large events with more than several hundred people to ensure success. You want your clients, your attendees, your target audience to have time to put the event on the calendar. If you’ve celebrated Small Business Saturday in prior years, you still need to remind your clients weekly to put your store/website/venue on their busy calendars.
3 Tips for Small Business Saturday Offers
If you’ve never offered or participated in the event there is still time to reach out to your clients and prospective clients.
1. Offer a special on your most popular product or a product you’re launching
2. Keep It Super Simple for EVERYONE to redeem
3. Offer a service or product that makes your business memorable and worthy of a return purchase, visit to your website or your business front
4. Budget for and staff up, order product to fulfill on the offer
Use Small Business Saturday to reward your existing clients. Be sure to invite them or offer them something to thank them for their support. Without your clients you wouldn’t be a small business.