Everyone you know is online. So is everyone you don’t know. And people that they don’t know…
Your brand, products and services should be there and if they’re not, you’re missing a global audience.
When the economy tanked, entrepreneurs came out of their shells and the best products made it to the e-commerce market.
The Marketing Square, has built or rebuilt Michigan and Florida-based sites to function smoothly for clients relying on e-commerce.
And they’re thriving.
But clients didn’t just throw the site up and pray that the Internet universe would find them.
3 Must-Dos to Launch a Website
1. PR: Public relations in TV, radio, print, digital outlets to get exposure for the website.
2. Advertising: Budget for local, regional and national ads.
3. Plan and hold a launch party: invite current, former and prospective clients, media, journalists, influencers. Have a reason, food, entertainment and beverages, promotions and giveaways for your party and put the website on a big screen and hold an online promotion.
E-commerce = Sales in All Seasons
Marketing Square clients include Michigan’s seasonal, tourism-based family and big businesses and entrepreneurs of all sizes and business types in Florida.
The common thread is business owners struggling with sales, ad budgets and brand image in an economy that has forced e-commerce and technology to the forefront of marketing efforts.
“You may know your business,” said Brown a journalism and marketing veteran, “but we know how to sell it…beyond your backyard, across state lines and worldwide. What you’re doing may be fine. But strategic websites generate revenue.
“When economic conditions in-state go downhill, websites and e-commerce bring products and services worldwide to clients. Facebook is an absolute must to generate brand loyalty and relationship marketing.”
Website Builds Include Marketing Plans
Marketing Square website builds include fully-integrated marketing plans so that there is a plan beyond the build or rebuild of a website.
All websites are built by Maue, a 15-year coding, programming and development expert. SEO is just the beginning of what is provided in Marketing Square websites which incorporate events, advertising, PR, and social media to drive business growth.
“You’ve got to let go of the old way of doing business,” said Maue, an award-winning web developer. “You want e-commerce and traffic you need functionality to be able to sell your product or service and create a powerful brand experience for your consumer. You have to go and be everywhere they are.”
All Marketing Square sites are built in WordPress to maximize searchability by engines. Rebuilds can be done in all formats, however.
Brown, an award-winning writer and strategist produces site marketing plans to include targeted, concise content written for business core audiences.
Brown and Maue recommend following brand plans year-round with CEOs spending time on their advertising efforts to support all web and social media activation.
“It’s rare that we give clients what they want,” Brown said. “We’ll be glad to give you what you need. And it starts with strategy to reach your target audience. If you can’t do it. That’s OK. That’s why you come to us.”
Why The Marketing Square Uses WordPress
Maue will work with any website format and can drive SEO on any host or program. But Maue and Brown recommend clients use WordPress. The traffic, administrator- and visitor-friendly format make it worth a rebuild.
“Sites built in Flash and other off-the-shelf programs may be ‘flashy’ but can’t be programmed for search,” Maue said. “They’re not fast, and you can’t see them on smart phones (iPhones, Droids, BlackBerry, EVO, etc.). This is why sites built for looks aren’t getting rankings or traffic.
Test Your Own Website Now
Go to HBO on your laptop. Then look at it on a smart phone. Then look at it on Internet Explorer, Firefox, Safari, Bing. See the differences?
That’s how clients see your site if it’s built in a unfavorable program. Now, do the same for your website.
“We build Fortune 500 company campaigns and we give you what we give them: results and ROI,” Maue said. “In this economy, your competitors will jump at the chance to take your piece of the market. Don’t hand it over to them. Take it to another level.”
You can invest in pens, T-shirts, ads in magazines or you can move into the e-commerce realm.
“Are you ready to make the leap?” Brown said. “Or stay right where you are. Your competition will appreciate it.”
About The Marketing Square:
The Marketing Square services include: Video Shooting & Editing, Directing and Posting, Photography, Website Hosting, Domain Names, Event Planning & Execution, Public Relations, Social Media, Design & Graphics, Blogs, Monthly Newsletters, TV Commercials, Print, Outdoor and Direct Mail, Technology Training, Tech Support Services.
