When you need new clients you have to know your audience to know where to advertise in a print publication.
The only decision should be whether your audience reads a print publication and then whether there is audited proof of circulation.
Are there case studies for other businesses like yours and what is a minimum buy for what length of time to ensure exposure. If you’re not careful, it can turn into a waste of time and money if you’re not strategic.
There are no guarantees but repetition and ad placement to make an impact on audience matters.
Don’t be fooled by slick publications. They can giveaway copies to bump circulation figures. Ask for audited proof.
Print Advertising Tips
1. Know your demographics
2. Match them to the advertising method that reaches your target
3. Ask for case studies if buying ad space from any print publication
— Ask for circulation based on audited figures
— Ask for paid subscriptions
— Ask for number of publications given away
— Negotiate price
— Ask for added value
3. Decide your message–are you looking for phone calls, sales or web traffic?
4. Choose length of time and repetition. One time is rarely enough.
5. Can you get guaranteed placement in the publication?
At the end of the day, you may decide not to work in print.
There’s TV, radio and Internet. But don’t make this personal: it’s your clients you want to reach.
Do some audience research to decide if you should use print ads or website SEO to generate new business.
Depending on the demographics of your audience and the age of your business, relationship marketing may better serve your sales efforts.
If you don’t know what you should do to find your audience find out by consulting with The Marketing Square. Website and advertising can be combined for powerful returns.
If your website isn’t driving traffic you may need a rebuild in a better program. You may just need SEO and new content to get some activity moving toward your website.
The Internet is the great equalizer for companies when websites are built properly. We teach and share what works and what doesn’t with our clients.
