SEO, Algorithms, and Advertising
The Marketing Square provides clients with websites and marketing elements that properly advertise their product or service to the right business or consumer market.
This usually includes website builds, website rebuilds, or website upgrades but clients are urged to try advertising to reach their other consumers who are not online.
We suggest a marketing mix that includes in-person events, relationship marketing, appropriate sponsorships, print, radio, video, and more. It fits their budget and their target audience.
There is usually an idea or two that clients have for their marketing efforts and we start with what clients want.
Then, after the clients see success with the suggestions, we move into a consistent and multiple-point marketing plan which can involve charts and graphs showing company profits, losses, budgets, ROI, margins, and revenue.
Marketing is Complex
Marketing is not easy but we keep it simple: you need to talk to prospective consumers wherever they are in the language, with visuals, content, and tactics that are relevant to them. People buy for their reasons, not yours. If you don’t hit multiple points of entry where those people are and tell them what your product or service provides them, you won’t sell them on your product or service.
If you have an unusual product with a small target market, you have to be even more strategic in your marketing efforts. If you don’t know what you’re doing you’ll waste time and money.
Set Aside a Marketing Budget
You have to set aside a budget to market to consumers OR do it yourself. Every business should have a business plan. Within that plan are a marketing plan and a marketing budget.
If you don’t have a budget you can try doing it yourself.
DIYers are entrepreneurs and business owners who have a range of capabilities to do everything. Some can do it all very well. Some cannot.
If you’ve never built an ad for print, it’s a good idea to do more than make a pretty picture with some words to describe your product.
Very few business owners can build ads, websites, newsletters, write press releases or searchable content, code or shoot video. That’s where The Marketing Square comes in. DIY may save money upfront, but a poorly built advertising campaign or a horrible video doesn’t help any business. Sometimes it’s best to turn it over and pay for doing it right the first time.
Proper advertising and marketing expose your brand to the right consumer and sales will become steady and grow.
How Do You Know Marketing is Working?
If you have to ask if it’s working your marketing isn’t working. A business knows its marketing is succeeding when its profits increase. When its business increases. When demand increases and sales go up.
We build websites that allow clients to be found for their product or service online. They get new consumers and they increase their profits and the websites become new streams of business.
It is That Simple
Marketing begins with a product or service that has value to consumers. A product or service has zero value if it’s not where consumers can see it.
The website you build will determine where a product or service will be and at what price. If you’re not online and you’re not advertising somewhere, no one will find your business. Internet search engines are used 24 hours a day worldwide. If you have a website that’s built right your business will be available to those searching for your product or service.
This is why you hear people say you can make money without having to leave your home or office because a website is open 24 hours a day.
How to Sell Your Product or Service Online
Many consumers want to know immediately how much they’re going to pay for your product or service because they want a bargain. If your business offers a competitive price then your website should show this.
But if you’re not offering a bargain, you have to find other aspects of your product or service to provide. And it may not sell to the bargain shopper.
Some consumers only buy when there’s a sale. Still other consumers only want a quality product that is quality based and won’t buy if it’s discounted because it seems cheap if it costs less.
Targeting the consumer with the right price point is important and providing them with the product or service in the manner in which they want to buy is the key to advertising your product or service.
How to Stay On Top of Search Engines
Google is the No. 1 search engine and if everyone knew how to stay on top of Google, everyone would have an equal chance of growing their business online.
But it’s very complex and anyone who says you can add a video, join Facebook, put a little coding on your website and you’ll always be found….is lying to you.
It’s not easy to know what to do and it’s confusing. Your SEO has to be in step with Google which is fluid–constantly changing–and looking for amix of things that effect whether or not your website is found online.
Search Engine Optimization
To make a website perform properly you have to write a website program. In writing a website program you tell the website what you want it to do and how it should function. The computer runs the program it was built with to accomplish how it performs and then, how it performs with a search engine.
This is where the search engine algorithm comes in. An algorithm is the technique(s) used to get the search engine to recognize a website. Computer programmers know how computers run. Website programmers know how websites run. Search Engine Optimizers know how search engines operate and how websites and computers have to be programmed to perform properly to be found in an online search.
You’d Better Find an SEO Expert
Understanding the complexities of SEO and websites is not something business owners can do day in and day out. It’s best to find an SEO expert and work with them.
Building your business depends on whether your website advertises and markets your product or service to your prospective customers online.
This is why The Marketing Square focuses on all three elements:
The only way to power your website with proper optimization to ensure you are found in as many search engine results as possible is by hiring someone to do it for you. Unless you are a webmaster who knows coding and programming you need Search Engine Optimization (SEO).
SEO (Search Engine Optimization) provides websites the optimal coding and programming so it can be found in Google, Bing, Yahoo, and other search engine searches. The methods for remaining at the top of search engines involve many, many elements.
It includes coding of your website, properly constructed and “followed” or “liked” social media and profiles, directories, searchable content, backlinks, and many, many elements that together create what’s called an algorithm. This algorithm is controllable by constantly changing fluid elements and they are unknown to the general, everyday person. They change a lot.
Yes, SEO Is That Complex
A great webmaster can predict what Google will do through years of research, vast resources, and a team of experts who are online 24 hours a day tracking, watching, and learning what works. Very, very few can predict what Google will do.
There are Google changes that drastically effect a website’s performance. These changes are so instant that a site can be found one day and have constant traffic and sales but fall off the search engines the next day without YOU doing anything different.
Usually that’s the problem. You haven’t added, changed or done anything to be found online. Websites have to be altered constantly to remain on the top of search. This is Marketing 101.
Change is Constant Online
The Marketing Square puts clients online and offline placing the products or services in front of target consumers. Media placement is based on the demographic.
Some clients have consumers looking for information online, but all of their consumers don’t buy products or services online. A portion of the consumers call or go in-person after they research online, check out the website and see what they’re looking for.
Other clients provide products or services that are usually found online through search. Do you go through pages and pages of Google to find what you’re looking for? Maybe, yes, maybe no. You don’t know what someone will do and you can’t use yourself as an example.
The Bottom Line
Digital is the heart of commerce and the right webmaster and advertising architect assures your business of a strong foundation and construction. Assemble the basics properly and your business will reach unexpected heights.
There are few companies with expertise and experience in advertising, marketing and SEO. The Marketing Square provides all three elements and concierge-like service to clients. We come to you, work with you and will teach you and train you to get the results within the budget that you have. We’re not cheap. If you want a discount, sale or bargain, we are not the company for you.
But if you want a website that receives personalized attention and with the insights that you need to stay on top of the search engines with advertising and marketing plans that produce revenue, you should contact us.
The Marketing Square. Proven web results.