Fashion makes me nervous. I plan what I’ll wear the night before. I pull together what I think looks good, cross my fingers and hope for the best.
This is not the way stylist Erica Warlick plans a wardrobe for clients she styles. Not even close. This is why I look at her blog EricaOnStyle.com and go to Erica for help if I have trips, events or big meetings.
I will always need help with fashion.
Erica and photographer Spencer Warlick of WarlickDesign.net shoots Erica wearing the latest fashions which they share on Erica’s fashion-blogging website.
The husband-wife duo are professional and provide consistency in their work, their pictures, their styling, their venue selection and their final product.
I wish I would have known them while shooting TV commercials and print ads. Their performance exceeds anyone I worked with since 1996 on shoots with huge brands.
Thank goodness they were there for the agency shoot last week.
Erica the Stylist
I wore all black all the time until I moved to Florida. Black is not 95-degree friendly.
I go into stores, point at a mannequin and beg unwilling salespeople for help. When I have the outfit home, it often doesn’t look right.
But this is where Erica can help people like me.
Erica is a stylist and shops with and for clients who are fashion-challenged or not sure what will match existing pieces. She provides wardrobe revamps, personal styling, bridal styling, travel packing, and styling for special events.
Now I have a go-to stylist to consult for colors, for looks, for help because Erica embraces fashion, dreams fashion, lives and looks forward to fashion. She shares her vision online with pictures to guide her readers.
Erica breathes style and exudes beauty and confidence into every outfit she pulls together for clients. It’s apparent she knows her work, but FYI: Erica has been to school and has trained and worked in the fashion industry.
Erica is a Florida State University Fashion Merchandising graduate who received fashion training in stores and with brands and designers from Winter Park, to New York, Paris and London.
She had an internship in Paris and London and learned season forecasting from Harrods. She was learned fashion merchandising from designers and retailers including Cecile Henri, Printemps, and Debenham’s. At BCBG Max Azria New York she worked sales appointments with national retailers and private boutiques and organized spreads for Vogue, Elle and Seventeen.
In Winter Park and in Charleston Erica worked with Banana Republic. Erica was a merchandise planner selecting the retail buys with J. McLaughlin in Winter Park and its corporate headquarters in New York.
The magic Erica makes with clothing, shoes, hair and accessories for her fashion blogs is nothing short of miraculous.
Erica and Spencer Style and Shoot
Erica and Spencer of WarlickDesign.net have fabulous fashion shoots every week right here in Winter Park. Spencer scouts for just the right place to take picture and Erica dresses in her clothing, shoes, and accessory selections for the day. About 30 minutes later, they’ve shot the pictures.
It takes me that long just to decide what shoes to wear.
Spencer edits carefully and posts only the most well-constructed shots to the site. Day after day after day the Warlicks create a guide for gorgeous fashions.
Mad Men Photo Shoot & Styling
“I looove Bloomingdales,” Erica said about her favorite place to shop for client finds. “And J. Crew has the best accessories. Oh, and who doesn’t love Thread? Can you believe the clothes they have in there?”
I’ve been to Thread and it is amazing. It’s the place on Park Avenue in Winter Park for the latest Tory Burch and other hot designers. Thread is the place Erica pulled dresses for The Marketing Square photo shoot.There were so many I couldn’t decide and let Erica choose.
Erica has encouraged me to try color which I have but in very small doses: beige, blue, white. I have a dress with pink and orange in it.
But at the Mad Men-inspired agency shoot, a bright orange retro Tory Burch was the first thing Erica selected from her rack of
beautiful clothing for me to wear.
Then she pulled cream-colored gloves from Vintage Orlando and green Kate Spade earrings.
She also selected a cream and blue striped Tory Burch dress with jacket from Thread, and finally a black French Connection dress, with J. Crew earrings and a vintage chain from her great grandmother.
I couldn’t have done the shoot alone. And Erica made the right decisions for me. Spencer got all the right shots. Together they selected the background, the lighting–everything was done, ready and waiting when I walked in the door.
Spencer selected 1618 Something Different Orlando retro furniture store for the backdrop and its ’60s furniture (mid-century American) turned the shoot into reality. He scouts for venues for Erica’s shoots and turns their shoots into major productions because it looks like he’s shooting in other cities. It’s often around the corner from Park Ave., or favorite Winter Park parks.
Erica’s Fashion Tips
“I don’t wear every trend,” Erica told me. “A good rule of thumb is if it doesn’t look good on me I don’t wear it.”
OK. Sounds good. But I won’t be shopping, meeting, traveling or packing without a peek at Erica’s website and a consultation for fashion guidance. Contact her directly for help with your next fashion emergency.