Video is so important to your business that it’s time for everyone who fears the camera to suck it up and try recording a message to share on YouTube.
Listening to your own voice and seeing yourself on video is hard to do, but when you realize the benefit of what you can do for your website traffic you’ll get over it.
Good, high quality content in the form of video can help push your site up into search engine results. But the hard thing is actually recording and what to say. So start with the following 7 steps:
1. Write a Video Script or an Outline
Start with a script that is outlined. You want to sell or explain your product. Be creative and straight to the point and show your passion for your brand by talking about something your clients or prospects should know.
2. Tell a Story About Your Product
It’s easy to talk about what you know of your brand or service so just do the same thing when the camera goes on.
Tell a story about your product or share what you know is news about your product. If you don’t know what’s new, then share what’s old and make it relevant to new clients and prospects.
3. Relax and Talk to Your Clients
Speak in a natural voice and don’t use words you wouldn’t normally say. Relax and be sure to use some inflection so that you’re not speaking in a monotone voice. Talk as if you’re having a conversation not making a speech in front of an audience.
4. Dress Well and Create a Background
Please don’t sit at your laptop and start talking to your laptop, tablet or phone. Never hit record and start chatting aimlessly because it looks and sounds horribly unprofessional.
The angle could be unflattering and the background could be irrelevant or confusing. Set up a place in a quiet office or place with good sound that allows you to record without interruption.
Wear the clothes that makes sense for your company’s image, your profession and that’s consistent. Don’t wear a suit or a dress if you’ve never worn them in front of customers. Be yourself, but be your best self.
5. Practice and Shoot
You’ll be your toughest critic. You will NEVER like how you sound, how you look or think that it’s good enough. Practice until you feel confident in what you record and then SHOOT the video.
6. Quality Counts
Make sure that what you record appears professional and informs. It may be unintentionally entertaining if you’re uncomfortable or choking on camera.
Give your video to friends who are going to tell you the truth. Give it to a client you know and ask for their feedback.
If you’ve no idea what to record and you haven’t got a clue where to start, do a search on YouTube.
Keep a list of ideas and when you have practiced a few times, record a video and post it to YouTube. Keep it up and keep posting.