Business owners are most successful with regular marketing activities that include website updates. Here are 5 tips for keeping your website interesting.
The blogs, photos and video you post to your website and share on social media drive clients to your site.
Everyone gets frustrated when they first start website posts. Don’t give up. When you’re learning something new and this might be a new activity for you. You might struggle with writing, taking photos or video. You may not like social media. Doesn’t matter.
Practice make perfect. Work at it long enough and you’ll get good at it. Use your website every day and you’ll get more traffic. Get more traffic, you’ll get more calls. Get more calls and inquiries, you’ll get more clients.
It is that simple. So is finding time. You’re losing money and throwing it away by NOT posting to your website. It’s like leaving the window open while the air conditioning or heat is running. Wasting valuable resources that you have all around you.
5 Tips for Website Posting
1. Pick 3 social media that you know how to use, like to use and can access on your smart phone, iPad or laptop
2. Pick 1 topic per day to write about
3. Pick 1 hour per day, every day to post to your website and social media
4. Pick 3 photos, record a 30-second to one minute video about this topic
5. Post photos, a video and some copy to your website
6. Paste a link from your website blog post and send it out on your three social media several times a day
If You Can’t Do It, Hire Someone to Do It For You
Taking a hour per day to work on your website is important. If you can’t add an hour into your already busy day, then you’d better find someone you trust to do it for you.
Make time or pay someone who has time and expertise in what search engines want.
There’ s no magic wand or magnetic strip that draws people to websites but there are basic activities and best practices that will drive traffic. Just because you built a website doesn’t mean that it was built properly or that it will produce results. There are best practices and technology that change fluidly. You need to work with someone who keeps up with those practices and knows what search engines need.
Time is On Your Side, Search Engines Are Not
You don’t know technology, you may not like it or understand it. But there are people on your team who you hire to do things that you can’t. Your website is no different.
Search engines aren’t easy on website owners. The search engine is supposed to work for search engine USERS…people who search. The search engine gives USERS the newest, latest, best results. While you think search engines should help you, you’re wrong. Your website is a secondary part of a search engine service. The primary use is search results.
It’s your job to make your website appeal to search engines with continuous activity. Your website may not have the best, latest, newest results within it. And if you haven’t looked at your website or posted to it, no search engine will want any part of it. But what levels the playing field is time. Everyone has time, but how do they use it?
When you begin to post to your website, take pictures and video, you’ll begin to appreciate what search engine optimization takes. There are skills associated with it that involve the ability to sit for an hour or hours. Writing well, taking decent pictures and shooting video.
There’s more to it than you originally think about. You’ll run into challenges with your camera or your smart phone. For instance, when you finish writing and you want to post to your social media, you may be out of time.
Do you set a separate time of day to post your social media? You have to do it because it puts out there the information that you just posted. It helps drive traffic.
How to Post Social Media Using Your Smart Phone
1. Download the social media apps that you like to use or at least know how to use
2. Open up the app and login to your social media account
3. Go to your browser and find the post on your website
4. Copy the link from your website and paste it into each of your social media and put a few compelling words to peak people’s interest
5. Send that message out three or four more times or use Hootsuite to schedule the social media postings for you
6. Make sure that each message differs per social media