We tell clients don’t multitask during marketing time that they set aside each week. That they should work on nothing but website and marketing activities one hour per day and do them without interruption.
Don’t Multitask During Daily Website Marketing
If you answer your phone, your e-mails, your texts, return phone calls, check social media, do your grocery list, visit a favorite website, remember something else you were supposed to do, you’ll NEVER get your online marketing done.
Don’t multitask during marketing time. You’ll never finish and you’ll be stressed out because you can’t catch up.
A lot of people want to know WHAT to do online every day. Sit down and make a list. Check out the one we created BELOW and pull a few to start with. Our list is advanced, so cut it in half and build up to it. You need time to learn this and become faster. And you will get faster, more savvy and understand after a few times.
Practice and then we’ll teach you more.
Many succeed. Those who are busy turn the online marketing over to The Marketing Square and we tackle it for them. It’s paid but we maximize their budget and ensure traffic and revenue.
If you don’t have budget or you do want to do marketing yourself, then we suggest one hour a day every day dedicated, uninterrupted time. To complete multiple tasks online it’s best to schedule an uninterrupted marketing hour.
Complete Tasks Without Stopping
1. Silence your phone. DON’T TOUCH IT
2. Don’t answer e-mails, texts, eat a meal, listen to music, watch TV or visit other website pages. FOCUS
3. Use a list. The faster you complete your list of marketing to dos, the faster you’ll drive website traffic
Multitasking is Not Productive
Harvard Medical School’s website featured two doctors who wrote a Harvard Health Publications book called “Organize Your Thoughts, Organize Your Mind.” The doctors found that multitasking increases the chance for making mistakes and missing important information and cues.
- Completely shift attention to one task at a time
- Focus on the task until it’s done
- Give full attention and you’ll do it better
- Don’t move on until one is complete
Create a Realistic To Do List
To handle your online marketing start with a realistic list. Don’t brainstorm every day. Have a plan and stick to it. Switch it up the next month. Think and select carefully what you know you can do, what you need to do and what you struggle with. Pick several tasks at each ability level. Increase the list over time when you’re more experienced.
Do one thing and check it off. Go to the next one and so on. Finish and then stop after an hour. If you haven’t finished your to do list — it’s too long. Shorten it. Doing 5 things well is better than half-stepping through 10 online marketing tasks.
Don’t Over Do It
Computer time is like working out…if you do it regularly you’ll see results. If you overdo it, you’ll never want to go back to it. If you skip a day, you’ll have to do more to catch up.
Don’t sit at your computer with a list of 20 things to do ALL DAY. Pick things you can do ONLINE in an HOUR.
If you know you’ll never do this, then pay a company. Pay a firm to do what you’re not thrilled to do or can’t find time for. But someone’s got to do it.
Don’t believe us? No worries. There are 800 million people using Facebook, Google and YouTube. Stay away from social media and your competition will gladly take over in your absence.
Marketing Preparation To Do List
Below is an Advanced Online Marketing To Do List. Pick several activities from it that you KNOW you CAN do within an hour. Pick one activity from each section
- Media or Trade online publications (newspapers, associations, relevant websites you visit daily for your industry)
- Pick one hour to do online marketing
- Stick to this UNINTERRUPTED HOUR Every Day
- Choose two times so that if you miss the first one, you’ll have the second available
- Follow your list carefully and complete task before moving on
- Plan ahead:
- Pay a blogger if you can’t write well
- Take pictures about your product, business or service all month
- Put photos in a file so you can post to your website regularly
- Pick one day a month or every week and shoot video in your work place or somewhere fun or interesting (NOT your desk)
- Videos, photos should be about your business, product or service
- Practice and perfect them, edit, resize
- Use the above items for your website
- Or pay someone to provide photos and record video for you
The Online Marketing To Do List
- Write 1 website blog at least 400 words long. 1,000 is best…build up to this.
- Add or change 2 website photos in this blog post
- Add 3 internal website links to your blog post
- Add 1 video to your blog about which you’re writing that day
- Move on to LinkedIN
- Add contacts to LinkedIN from in-person meetings that week
- Respond to LinkedIN IN-mails, messages and invitations to connect (check daily)
- Send note after connection
- Post to LinkedIN blog (write a little something that you blogged about on website: DO NOT COPY your website blog post)
- Interact on LinkedIN timeline (Like, comment)
- Move on to Facebook
- Answer Facebook business timeline messages. DO NOT FOOL WITH YOUR PERSONAL FACEBOOK ACCOUNT
- Like other business Facebook pages
- Complete 4 interactions per new Liked page
- Answer Facebook business messages inbox
- Post interesting link, photo, video to your business page
- Move on to Twitter
- Follow new Twitter Followers–courtesy is that if they follow you, you follow them back. Social, remember?
- Send personal Tweet to new Twitter Followers—go beyond Thank you and please visit my website. No one likes that canned answer
- Interact with relevant followers on Twitter by visiting their websites and responding to their posts. You’re supposed to Follow
- Check your mentions and interaction and respond by Tweet, ReTweet, Favoriting or responding to the Tweeter
- Send a Tweet that links back to your website on an important new blog post or page
- Move on to Google Plus
- Follow back those who follow you
- Add to your circle
- Like comments and interactions
- Go to the pages of people who commented and interacted with you and return the favor by liking some of their posts
- Answer comments on your Google Plus Business Page
- Post a photo, inspirational quote, link, comment or something you like to your timeline
- Move on to Pinterest, Tumblr, or YouTube
- Post to each with a link to your website with a picture or video
- Return social media likes, comments, subscriptions on these social media accounts
- Interact with those who have interacted on your social media post or accounts
- Move on to a media you read online regularly i.e., The Wisconsin State Journal, The Capital Times, The Orlando Sentinel, Time Magazine, The New York Times, The Washington Post, CNN
- Register your e-mail account so that you can post comments online regularly
- Go to the section relevant to your business
- Find a story
- Comment on it in a positive, informative manner with a link to a page on your website
Don’t Do It
Everyone who argues that you can’t get clients through social media is not doing any of these activities. Anyone who wants to argue can do so with another person who has time to do so. You could have been working on your blog or social media, taking pictures or video in the time it took to conjure up all the reasons to resist working on your website.
There’s really only one way to get this done. Practice every day. You should be actively engaging in online marketing. The good news is this is advertising that everyone can afford.
Everyone has one hour to commit to growing their business. This is what’s good about online marketing. You have the tools. You have the budget. There’s no excuse for you not to work on this.
You couldn’t do this in the days when the only advertising available was newspaper, magazine, TV and Radio unless you had thousands and thousands of dollars to do advertising.
Today it’s free. If you don’t do it, your missing out. But the competition will love you for it.
The Marketing Square builds and rebuilds websites for Madison Wisconsin and Winter Park Florida businesses. We provide reputation management, search engine optimization, public relations, marketing plans, advertising, video, photos and complete website management.