There are millions of results for search engines Google, Bing and Yahoo to choose because there are millions of websites. Search engines search for websites with best content. Ever wonder how search engines select what comes up first in results?
How Your Website Ends Up On Top or Bottom
You should try to understand what search engines are looking for so that you can put it on your website. What you have on/in your website decides whether or not it will appear at the top of search engine results or not at all.
SEO–search engine optimization is the website activity on your website and it greatly affects search engine
results. Your copy, video, social media, blog, website coding, back links matter.
If you’re online every day posting, using social media, commenting on blogs or media you’re aware of SEO.
If you’re paying someone else you know that the one who pays the most ranks the highest. It’s an important part of website traffic reality.
Paid Search Engine Results
First, there are paid search results–the results that pop up in shaded areas at the top of and the side of website search results. You pay Google through an AdWords campaign to pop up in those areas for set keywords. They charge you every time someone clicks your ad.
Organic Search Engine Results
Below paid search results there are “organic” results. You can write excellent content and actively engage in social media daily and can turn up in organic results. The websites with a checklist of things: social media, original content, video, photos, blogs, proper coding, backlinks, articles, get selected. The websites without, don’t.
Anyone with a website that is built in a current application, with the proper coding and programming can show up in organic results.
Want to know how to got there? So do we. So we research this online everyday. We use proprietary software, run analytics and consistently decipher what’s putting websites at the top of search engines so that we can know and understand why one website came up first and at the top of search engine results and why another website is at the bottom of the first page.
This is what Franklyn Galusha does for the Marketing Square. Franklyn is a Top 100 Legal and Medical SEO expert. This means he’s one of the best in the country at search engine optimization for law firms and medical firms. Search engine optimization (SEO) is the technical term for online marketing for websites.
SEO today is a complex and intense mix of online activities that are required of website owners. SEO is not easy to understand or to do. It’s a computer science and technical process controlled by how a website is built, how it’s coded, backlinked and what content is on the website. SEO is a paid service that is recommended year-round.
How to Come Up in Organic Search Results
You can write content for your website, interact with your social media and comment on relevant blogs, create video and consistently add to your online marketing activities.
The key is to be strategic. If you’re creating a blog post for your website and you sell car stereos, then it’s best to provide relevant, quality information regularly to your audience.
Does this audience like video better than reading? A video will quickly tell your story and can explain things faster and with visuals. Include some photos. Make sure that you’re writing a lot of quality content and not copying it from anywhere. Plagiarism will get your website penalized quickly.
What’s Quality Website Content?
Here’s a thought: If you haven’t read or touched your website lately why would a search engine include it in results?
All Marketing Square clients learn how to blog, add/change/delete photos, video, headlines and copy. We include social media training and online marketing specific to your company needs.
We figured that your business invested in the new website so it’s only reasonable that you want continued online exposure for your company. If you want us to do your online marketing activities we will. But we’re going to show you so that you don’t have to call us if you want to change your copy or add a picture from an event.
You have to update your website content regularly, consistently with a range of media to keep search engines interested in what you do. Let your website sit and you’re wasting a valuable resource.
Search engines are not your friend. Their job is to provide the best results, you have to pay to play — to be included. Either you do it yourself, or you pay an SEO company.
Not fair, right? But did you ever get free advertising? TV, radio, print cost money. Online marketing is monetized. If you can learn to do it, it’s free. If you don’t know how, you pay for it.
We Train You How to Post to Your Website
We’ll train your team or a marketing person when we’ve rebuilt or built your website because if you don’t continually update, your traffic won’t continue.
You may need some direction and we’ll give you a marketing plan to go along with the website.This plan has a list of activities you’ll need to do online AND activities you need to do outside of the website.
When you get your rebuilt or newly built website we teach you daily activities to keep your website fresh, interesting and different. We do this to satisfy the search engines like Google, Bing and Yahoo.
Just because you have a website doesn’t mean it’s going to be included in search engine results. You have to have certain things on your
website that will attract search engine robots that scan it for content.
Old, dated, boring content on websites means your website is sitting unused. You use search engines. Don’t you look for the latest, greatest, best information and expect that in your search engine results?
No search engine wants the worst information. Search engines have one job: provide the newest, best, most qualified and specific information websites can offer in results. Because it’s complex and the algorithms are set by the search engines, guess who holds the keys to the traffic?
Search Engines Rate Websites by Content
We study search engines them and research what works and what doesn’t so that we can tell clients and update them on what we find. Because of this, we tell all clients to set aside an hour a day and create a to do list for your online marketing activities that direct traffic to your website.
SEO used to be a simple blog post. Now Google wants to see what’s called a drip campaign…a little activity here, there and everywhere every day multiple times. It’s an overwhelming task for businesses who are just too small to hire a full time website person. And unless they’re an SEO expert or a computer scientist of some sort, they can’t help you anyway. You need a specialist because it is a lot of work to get your website to the top of search engines.
SEO is a Constant Battle
We’re going to be straight with you as we are with all Marketing Square clients in Wisconsin and Florida: the one thing that we give our website clients: the tools. Your website has keys and we turn them over to you.
If you fuel your website regularly, you’ll get regular traffic. The Marketing Square builds or rebuilds websites to perform well and you’re assured that the latest technological updates have been made.
Technology is very fluid. Search engine algorithms change frequently. The algorithms can make your website drop off the first page after rocketing it to the to top if you’re not prepared with the elements the search engines are looking for. We provide that to our clients. We actually warn that a massive change is coming and that we need to make changes so that your website can survive the Google algorithm updates.
You have to look to the past to know what’s happening in the future. Websites will evolve and competition online will become fierce. Be prepared and be active. Get a team or hire a firm to handle the SEO. Knowing what’s coming is half the battle, activating a plan is the other.
The Marketing Square is a Madison Wisconsin and Winter Park Florida website and ad agency that works with small businesses competing for online traffic.