Shoppers have been getting Cyber Monday deals for years. What’s your deal? 5 Tips for holiday sales to be ready for price savvy shoppers.
You have to explain early and often to your audience before the big day comes and offer people know the market to get Cyber Monday sales count.
What’s Your Deal? 5 Tips for Holiday Sales
1. Make sure that you Keep It Super Simple–using numbers that everyone can figure out: 25%, 33%, 50%
2. Offer a deal that encourages new clients to try your best, top products and services
3. Make sure that everyone can use them so that you’re not slighting a target audience
4. Make the offer valuable with enough time so that prospective consumers will have a positive opinion of your business
5. If you limit the time frame of the offer, give it 12 to 24 hours so everyone has time to be rewarded
If you have the apps Shop Savvy, Amazon and eBay, you can scan any item you want to buy in in seconds. These apps give you all the sales prices for the item online and locally. You can use the app to prove to the big box stores that there is a cheaper price.
ls, offers and deals give prospective buyers a look at your product. Offer a deal with enough time for consumers to use the deal. Consider offering it regularly: monthly, weekly, annually. Trying, tasting, sampling, using, buying, enticing is the goal of a great deal. It can turn a One Day Only visitor into a regular customer.
Holiday deals, sales and promotions have to be simple so that when prospects see the offer they can redeem it easily, feel rewarded and consider doing it again and again.
Know Your Competition
The reason Best Buy has stayed in business this long is due to its ability to pricematch every day of the week. They also compete online and will match prices for identical items if found cheaper.
Every day is Cyber Monday because everyone can shop online 24-7. It’s not a once-a-year or every-once-in-a-while thing to shop online. Many buy everything possible online to avoid the malls and having drive or deal with shopping here and running there.
You can shoe them that you can buy a camera online for cheaper and they’ll price match it any day of the week.
When you can buy from your phone with one click why bother shopping several stores?
How to Compete: Keep Deals Simple
Sales and promotions should always be clear with easy to redeem instructions. If the deal is too hard to understand, no one will use it.
Consumers are impressed with great deals, bargains and specials. When they’re happy with a deal, they’ll talk about and share with friends, on social media, e-mail.
Your coupon or e-mail, one liner or coupon has to be very easy to use and shared early, quickly and to every consumer possible on all forms of media that you use.
Thanksgiving is the first of four massive sales days kicking off the sales season:
- Cyber Monday
- Brown Thursday
- Black Friday
- Small Business Saturday