The answer to the question how much should you be paying for SEO directly relates to what you want to earn.
If you want clients paying you five or six figures, you need more than a SquareSpace or GoDaddy website.
The Internet is confusing but it’s not magical. You can’t invest $50 and get $50,000. That’s ridiculous and no one hits that Internet lottery.
Hi my name is Rebekah Brown and I’m the CEO of The Marketing Square, a Winter Park Florida and Madison Wisconsin website design and ad agency. We work with a range of clients: doctors, lawyers, chefs, even fashion bloggers and people who own their businesses.
How Much Should You Be Paying for SEO?
One of the top questions that I’m asked is, “how much should I be paying each month for SEO? And should I be using SEO on my website? I’m a small business owner and I’m trying to get new business, I’ve got a sales force. I’m putting out advertising, but I thought about doing something online.”
Set a budget of at the very least $2,000. If you aren’t realistic, you’ll waste every penny you spend on low budget and unproven entities.
Well your primary point of advertising is a website and you should be hiring a firm that can produce SEO for your website. They should also be doing SEM. SEM is search engine marketing. SEO is search engine optimization. Together they can push a website to the top of Google, Bing or Yahoo so that you come up in search results for the category in which you produce a product, business or service.
You Have to Pay Someone if You Can’t Do It
One of the biggest obstacles for clients, I find, is the idea that they have to pay somebody else to do something that they cannot do which is search engine optimization. A good search engine optimization. If you’re paying less than a thousand dollars a month you’re probably getting less than quality service. Search engine optimization takes a lot of time. It’s very grueling and you need to pay somebody who’s skilled at it so that you’re going to get results and the only way that you’ll know that is if you speak to their clients.
That’s why we suggest that you speak to our clients before having a meeting with us. We’re a boutique, small firm, each of us has 20 years or more of experience in our different areas.
Maggie McLeod has 20 years as a designer and a website person and somebody who has spent her life doing IT.Jon has 17 years experience building websites, Larry has 20 years as an SEO webmaster. Franklyn has 20 years as an SEO expert.
My background is advertising since 1996. My background is also in journalism since 1984. So when we start out with a client come in we start off with a marketing plan. If they don’t have one, we’ll produce a brief, or a long one for a client whatever the need may be. But when it comes to search engine optimization it begins to get complicated. So rather than try to tell you what you need in a video, give us a call and talk to us about what your idea is of increased business.
What’s Your ROI?
The amount of money that you put into your search engine optimization will directly relate to how much you’ll get out of it. Your return on investment should be calculated.
In general you should at least be doubling the amount of money you’re putting in in return. So if you’re spending a thousand dollars you should be getting back at least two thousand dollars in revenue from the search engine optimization.
You’re going to get business from your website when it is found on Google, Yahoo and Bing. You’re going to get phone calls, you’re going to get e-mails. And you’re going to increase your revenue because clients Google you, look at your website to learn about what you do and who you are. If you took the time to put money into your search engine optimization you will get actual clients who need your services or product.
Again, my name is Rebekah Brown and I’m the CEO of The Marketing Square, a Winter Park Florida and Madison Wisconsin website design and ad agency.