So how do you get clients to return to your business no matter what?
Do Something Before It’s Too Late
Advertise specials and communicate year-round. Keep in touch and talk to clients all year about their travel and vacation plans. Provide incentives and offers they can’t turn down.
Tell them why they should come back:
- Upgraded rooms
- Kid-friendly events
- Entertainment on weekends
- Special tours
- New menus
- Music during breakfast, lunch and dinner
- New chefs
Offer specials: REAL deals that are easy to understand and use
- Off-season rates all regular season
- Reserve now for 40% off
- Buy one week, get 3 days free
- Free breakfast for weekend visits
- Lunch included with every rental
Northern Michigan and Central Florida have something else in common: Tourists drive in.
- 4 out of 5 visitors drove to Michigan in 2010
- 39.8 million drove to Florida in 2010
- Florida high season: January to March, April to August
- Michigan: May 31 to September 1
Tourism in both states will be affected by the prediction that gas prices will reach highest-ever status due to unrest in the Middle East and North Africa and fuel demands from shortages in Japan.
What Can A Business Do?
Engage consumers online to make up for light foot traffic, tight wallets, shortened vacations.
Work online year-round to keep clients interested in your business as a destination.
Seasonal Tourism Demands Non-stop Advertising
- Bonus existing clients
- Give discounts to new clients
- Reward all clients regularly with specials
- Program for location-driven search results
- Market online and in-store
Sell Products Online
Market a service or product year-round. When tourism stops, sales go 24-7, 365 online.
Find a needed product and create an e-commerce site.
We’ll setup your business for year-round success like these Marketing Square clients.