The Marketing Square has offices in Northern Michigan and Central Florida. Both states face the same tourism challenge if gas prices rise.
So how do you get clients to return to your business no matter what?
Do Something Before It’s Too Late
Advertise specials and communicate year-round. Keep in touch and talk to clients all year about their travel and vacation plans. Provide incentives and offers they can’t turn down.
Tell them why they should come back:
- Upgraded rooms
- Kid-friendly events
- Entertainment on weekends
- Special tours
- New menus
- Music during breakfast, lunch and dinner
- New chefs
Offer specials: REAL deals that are easy to understand and use
- Off-season rates all regular season
- Reserve now for 40% off
- Buy one week, get 3 days free
- Free breakfast for weekend visits
- Lunch included with every rental
Northern Michigan and Central Florida have something else in common: Tourists drive in.
- 4 out of 5 visitors drove to Michigan in 2010
- 39.8 million drove to Florida in 2010
- Florida high season: January to March, April to August
- Michigan: May 31 to September 1
Tourism in both states will be affected by the prediction that gas prices will reach highest-ever status due to unrest in the Middle East and North Africa and fuel demands from shortages in Japan.
What Can A Business Do?
Engage consumers online to make up for light foot traffic, tight wallets, shortened vacations.
Work online year-round to keep clients interested in your business as a destination.
Seasonal Tourism Demands Non-stop Advertising
- Bonus existing clients
- Give discounts to new clients
- Reward all clients regularly with specials
- Program for location-driven search results
- Market online and in-store
Sell Products Online
Market a service or product year-round. When tourism stops, sales go 24-7, 365 online.
Find a needed product and create an e-commerce site.
We’ll setup your business for year-round success like these Marketing Square clients.
