Advertising is Not Optional

Entrepreneurs are fearless but many have to step up the courage to spend a little on advertising. Every good entrepreneur knows: Sales and revenue are driven by exposure and performance. Advertising by word-of-mouth or hanging a sign outside are inactive and unrealistic finger-crossing methods. Nothing good comes from this kind of passive-aggressive marketing. Advertising is…

Who Do You Listen To?

Advertising “experts” are everywhere. So who do you listen to? The Best? The Cheapest? Friend? Family? Marketers are not like hairstylists, doctors or mechanics. But all affect you, your business, your image, longevity and well-being. When deciding on an advertising and website agency, it’s like choosing a salon: You want the best look. Or a…