The more clients you want and need, the more advertising tactics you should be using to reach them.
Social media is one tactic. One. What we see is that people overuse it because it’s so easy to do.
Social media needs social grace. If too much comes out daily from you, prospects and even friends, followers and likers will tune your message out.
How Many Minutes Per Day?
A good 10 minutes,maximum 15 minutes daily. You can even take a break on weekends or use that time to make verbal contact with people who have reached out to you on social media.
What you say should MATTER, be CLEVER and INTERESTING. Be brief and don’t blab the same thing over and over again.
Look at Time Magazines’s social media campaign for an example of compelling copy.
Get AWAY From the Computer
Get off your computer and get in front of target consumers. They’re out there where you should be.
Go to events where your target audience is. If you don’t know where that is, find out.
Then, switch to another advertising tactic.
Advertising Works
We encourage clients to advertise in traditional media. That includes budgeting for ads. Whether in newspapers, magazines, online you need to advertise.
While websites can do an awful lot, your client isn’t on your website allll day. Find out where they are online and reach them digitally.
Some people hate social media and only read professional blogs or newspapers or magazines.
Other prospects watch the national news, local news.
You need to be where they are.
Use Your Time Wisely
Split your advertising time up. Allow time to manage all your marketing efforts. Find out when you should be talking and when you should be meeting.
If you don’t know, do research or consult with experts who know advertising.
Get Out and Talk to People or Do a Video
If you’re online all day, you should be getting offline and making personal contact with your existing clients.
And if it’s hard to get out there, do a video, post it to your website.
Talk to your prospects wherever they are:
- advertise in relevant media
- holding events
- provide public relations
- link to and from other websites
- blog
- post video
- work relationship marketing
- newsletters
- e-mails
- phone calls
- breakfast, lunch, dinner with clients and prospects
What you do, what you say, where you are must be carefully planned and your messages in each activity crafted in the language and with the right visuals to connect with your target audience.
Try something new when the old stuff isn’t working anymore. It means your audience is changing. Change it up with them and get outside your comfort zone every day.
