Are you pushing your brand everywhere you go?
Please stop it.
Knowing when to advertise is simple: Advertise in settings where your target is receptive to and interested in knowing more about your brand. Period.
Timing has to be right and your target will let you know when they’re interested. One-to-one personal marketing has to be done with tact.
You should comprehend what’s appropriate and if you need a clue, here’s one: when people shut down or walk away from you every time you start talking, check your breath or take a hint. You’re THAT guy or gal who is always chatting up product in the wrong settings.
It’s a good idea to be prepar
ed. Carry your product and have in your car, a bag, available upon request. You don’t know when someone may want to see it. But a dinner party, a funeral, generally not the time for chatting up your business or pulling out your brochures.
Using it in relevant, tasteful settings is fine if someone asks, but don’t setup your soap box and start selling out of a bag during a banquet.
Nobody likes a hawker or a walking piece of flare. Popping out your product because there’s dead air or quiet in a crowded room… not so smooth.
Who Is Your Target Audience?
There’s a time and place for advertising and it generally should stop among friends and business associates. Even if those people are possibly your target audience, it’s in your best interest not to push things on them.
Maybe you don’t know who your target audience is. Have you done research?
Everyone is not your audience. Narrow it down and focus. Market through multiple points. Don’t put all your advertising eggs in one basket.
Wasting Paper
Shoving a business card, palm card, sample, event invitation to everyone you meet is not strategic and it’s a waste of paper.
Handing out your business card? What does it include? Is there call to action? Should you have a call to action? Is there too much or too little? Is it representative of your business?
You can bring your brand without pushing it into someone’s lap. Put your logo and website on your computer bag. Place your logo and website on pens. Include it on a notepad. Share it in an e-mail.
Market to your target audience and please, for the last time…everyone is NOT your target or a potential consumer.
If people scram when you begin a tirade on the benefits of your world-renowned product, you’ve got some research to do and a little brushing up on advertising 101.
