If you want publicity tell everyone you don’t. It’s the perfect PR 101 tactic: Opposites attract attention.
That’s what Abercombie & Fitch has done–very successfully–with the lead character on the now world-renowned reality show Jersey Shore.
A&F told Mike “The Situation” Sorrentino that they will pay him to stop wearing their clothes.
What does everyone do? Google Sorrentino to see what he’s doing that’s so horribly wrong that A&F asked him to please stop doing it in public.
And they’re paying him for it.
Nice PR 101 A&F.
I won’t post a picture here because you’re already Googling him.
Attracting attention strategy is what should be done by brands with and without followings. It takes guts to create and follow through with a powerful PR campaign. A&F will be selling more shirts than Jersey Shore with this tact.
What’s your PR plan and if you don’t have one why don’t you? Your competitors do. The big brands do. If you’re not sure how to create one work with The Marketing Square.
