PR 101: Opposites Attract Attention

If you want publicity tell everyone you don’t. It’s the perfect PR 101 tactic: Opposites attract attention. That’s what Abercombie & Fitch has done–very successfully–with the lead character on the now world-renowned reality show Jersey Shore. A&F told Mike “The Situation” Sorrentino that they will pay him to stop wearing their clothes. What does everyone…

Good PR Takes Guts

Some of the best PR stunts  ever seen have been in boxing where no promotion is too outrageous. Good, bad, ugly or crazy if it draws attention, the PR worked. Remember the parachuter who landed in the middle of the boxing ring? Fan Man James Miller was a professional paraglider and parachutist trying to become…