You love your iPhone, your business and you love apps. So the natural progression? Build an app for your business. Should you build an app for your business and have a website?
Possibly. But start with the basics:
1. Who wants it enough to buy it?
- Does everyone need this app or just your clients and why should anyone pay for it?
2. Can you afford to build it?
- Apps cost $10,000 for programming, add design and complete functionality–minus social media–$20,000 for a completed one by a reputable, experienced company
3. What will you have to charge to make money on it?
- You have to sell it to make your $20K back. What price and how many units do you have to sell to meet your profit margins?
4. How will you market it?
- You have to sell it…to iPhone users AND Android users. Wow, that’s right, two versions.
5. Trouble-shooting and management
Needs constant attention to maintain updates with smart phones
6. What about the DIY Build-An-App, App?
- They’re looking pretty good right about now, but the above five questions still apply
7. What’s wrong with marketing from your good old website?
- Nothing. Websites aren’t going anywhere and you’ll always, always need SEO and updates. You have to feed it constantly to maintain traffic.
8. But my website isn’t getting any traffic
- If your website isn’t getting you new business, an app is not the answer. Try SEO, some updates or rebuilding your website. A refresh of the infrastructure and then daily use with activities and SEO to get the clients you can’t sell to in your area.
Selling online is one marketing activity of the many that you should do in your business every day. Don’t walk away from what you have without using it to the full extent possible. Dumping your website to try something expensive and unfamiliar won’t help.
Work at increasing your website traffic. When you’ve reached your goal on website sales, then build an app.
The Marketing Square is a Winter Park, Florida, website build, website rebuild and website design company that has proven web results. If you’re not selling online your product is being sold incorrectly or your website is not functioning properly–or both. Find out what you can do within your budget to increase website traffic.
