When you create a website to sell your product you’d better know if that product is in demand and who your target is going to be.
If you’re selling websites, for example, your audience is wide because there are many people who need websites.
The Marketing Square works with businesses in Winter Park, Florida; Dr. Phillips, Florida, Orlando; Windemere, Florida; Lake Mary, Florida; Maitland, Florida; California, Georgia, Texas, Wisconsin and Michigan. The client list is private and we work only through referrals.
Your Target Audience
If you are introducing a new product in your business you need to understand that you will have to market it with the idea that it will take time to hit online. You’re a new business online. You’ll never get to the top of Google no matter how much you pay someone.
For example: If The Marketing Square decided to sell brown ceramic coffee mugs with our logo on it, our target audience shrinks from the large website owners market to coffee drinkers who drink out of coffee mugs who like The Marketing Square logo and who are in the market for a branded coffee mug. Vastly different target than the current target audience.
It’s a limited, unsustainable market. If it’s a plastic coffee mug with The Marketing Square logo on it, then this also shrinks or widens the audience: those who will drink from a plastic coffee mug and those who prefer to drink coffee from an unbreakable mug with our logo on it.
But we sell WordPress websites. This is a vastly different target audience than a coffee mug audience and we have to figure out if this is a viable market.
Your Target May Change
The economy, supply, demand, competition and the online shopping stores affect how we’ll sell our brown ceramic coffee mug.
When the economy is down, the product may be in demand because coffee is not a product that coffee drinkers will sacrifice even on a budget.
Coffee purchased outside the home from a vendor like Starbucks may change, but then, very few people walk into Starbucks with a brown ceramic coffee mug. They’re more likely to use the existing Starbucks cup or bring a portable plastic/thermal coffee cup.
The searches for coffee mugs, the content and competition for coffee mugs changes fluidly online. Therefore we have to adjust our marketing to reflect and keep up with these changes.
The product, tactics and websites may change, but the right strategy withstands time and any economy. The Marketing Square Has Proven Web Results.
