Hi I’m Rebekah Brown, CEO of The Marketing Square, a Winter Park, Florida, and a Madison, Wisconsin, website and advertising agency.
One of the first questions that most attorneys ask me is, “why is it that when I Google somebody, the guy down the street shows up at the top of the page and I’m nowhere to be found?”
Well, the first question is, what is your business plan? Do you have a one- to three-year marketing plan in place? Have you assessed the amount of money that you’re going to have to put out to get a return on your investment in marketing?
Focus On Your Law Firm
The next thing I may suggest is to focus on your law firm and not some guy down the street. You’ve got some catching up to do.
If the answers to your marketing plan is, “I don’t have a plan. I’ve never thought about it. I’ve got somebody doing my search engine optimization. I’ve got someone else doing my marketing. We’ve got a new brochure.”
That’s not a plan. A Marketing Plan has to be cohesive and everybody has to be on the same page.
Stop Looking at “Competitors”
Another issue is that many people concern themselves with what their competitor’s doing. A competitor is somebody who is like in size, like in practice area, and like in location.
The super firm down the street with 300 attorneys is not your competitor. You can’t compete with somebody who’s spending seven figures annually on their marketing. Search Engine Optimization is complex. Advertising is complex. You’re an attorney. Turn to an expert. My name’s Rebekah Brown. I look forward to talking to you.