The Marketing Square builds and rebuilds websites for small businesses including lawyers, doctors, realtors, and even a master cobbler.
We’ll create a website that will become your central point of communication and sales with clients.
We build and design every aspect of a website based on strategic marketing plans written with input from the business owner to help target the key audiences and build a website to suit the needs of that audience. For example, The Marketing Square built Bankruptcy-Lanigan.com to bring in clients for Winter Park, Florida, attorneys Lanigan and Lanigan, P.L.
Copy, Photos, Video, Social Media, Blogs and Design Included
All work is completed turnkey for clients who just need to provide The Marketing Square time for interviews, photos and video shoots. Client insights, history and information comes from in-depth questions for the owner about their brand, product, services and company story.
Marketing Square websites are built by experienced computer scientists with design and copy created by advertising rules and standards, and written by journalists and copywriters.
The Marketing Square produces video, edits photos, writes ad copy, builds and designs social media profiles, provide graphics to match existing client visuals. However, if a brand needs rebuilding or repositioning, a completely new look and design is created to reach a different or additional target audience.
After the Website is Built…The Launch
The Marketing Square provides a formal website launch with public relations to help introduce the website to the local media, the community and the
target audience. If the website is rebuilt, existing clients are invited to visit and try the new services or products offered.
Often, events are used to introduce websites to target audiences showing them what’s available online AND in-person so that clients can meet consumers face to face.
When the websites are done owners learn how to use the website, but many times owners are too busy or not comfortable doing posts or handling social media responsibilities. MaryCatherineCouture.com launched online for designer Mary Nutt and a launch event was held at Ginger clothing in Winter Park to promote the website.
In these cases, The Marketing Square is hired to manage posts, video and content. We regularly add copy, articles, video, blog posts, social media and photos to keep the search engines fed and the target audiences interested in the website.
What is SEO & SEM and is it Really Necessary?
What is Search Engine Optimization and Search Engine Marketing: SEO and SEM? It’s today’s version of advertising. Instead of TV, radio and print, which we can also provide, most clients rely solely on their website for business. The websites need constant new posts, social media, articles, video, pictures and more to keep it at the top of searches. This constant stream of written and visual information is called Search Engine Optimization and Search Engine Marketing: SEO and SEM.
Marketing Square clients are very happy to tell you about their website and SEO results. You can hear from them in this video: “What Clients Say About The Marketing Square.” Most clients continue working with us for SEO and SEM after the website build is completed. The goal is to build an advertising tool that brings in business year-round in any economy.
The Marketing Square Offers Something for Every Budget
For those who enjoy networking and think that in-person is the only way to sell, we disagree and urge you to build a starter site and get online with the rest of the world. Websites are your first point of contact and can introduce you to the world. Everyone you meet is very likely to Google you. What will they find?
Small business is our passion. Whether you’re a start up or a 35-year institution, we have a range of payment options for websites and SEO/SEM packages. If you don’t think they can afford SEO and SEM, talk with us. We offer introductory plans, starter websites, social media and online profile bundles for almost any budget.
When we explain SEO to clients, they listen, but often get overwhelmed or confused. It sounds very scientific but it’s really pretty simple. Here’s a video explaining it in detail called “The Marketing Square – Website SEO for Small Business.”
What you need to understand is this: if you want your business website to come up in search engine results, you have to constantly add content to your website daily or weekly at the very least. What do you add? Copy, stories, articles content, video, photos, handle social media, online profiles, articles.
Small businesses know they need to compete online. Small business owners also realize they aren’t able to do the website and SEO work. Based on what a business owner has budgeted, we provide a variety of online work that is needed to keep the website current and compelling.
What owners discover is that it takes prolific writing and computer skills to execute online marketing plans. The Marketing Square clients feel comfortable turning over all website duties to our experienced team to manage SEO and SEM services to keep the website in search results.
Search Engines Have One Purpose: Provide the Best Results
The websites with the most concise information get pushed to the top of the search they’re looking for based on the words they type in.
For your business website to come up in search results, some words within or about your website, need to be typed into the search engine by a user. HollowCreekFarm.org was built by The Marketing Square to help raise funds to rescue severely abused and neglected animals.
If you have new, fresh, constant sources of information your website will remain in the results. If you’re searching on Google, you don’t want old results. A new story posted regularly keeps your website relevant.
You also have to include a range of words with those search terms. Or you need to be all over the web for that particular term or phrase. What that entails is constant online profiles, blogs, videos, reviews and people talking about your website.
It’s Not Easy to Get and Stay On Top
Now do you see why it would be so hard to be on top of Google, Yahoo and Bing search results all the time? Your website needs to be like a newspaper: publishing the latest, most interesting and RELEVANT information regularly.
We build a website for a realtor so that he could feature and sell a premier Winter Park, Florida, property: Casa Disena Apartments.
It’s not realistic to expect first page position on Google, however, if you have a small budget. If you think you can pay someone pennies to work their tail off so that your website comes up first online you will be disappointed.
Yes, there are cheap offers for SEO and SEM that land in your e-mail promising fantastic results for only $300 a month. Often these come from other countries.
HOWEVER, a coder can only do so much if they speak another language as a first language. English and keywords and phrases, proper English is necessary. And how do you expect a stranger to know what keywords, phrases to use, or adequately write content, create video for you from the other side of the world?
The truth about SEO is that it is exhausting and continuous and you need someone who has a team to get it done properly. No one person can achieve SEO goals alone. It’s not physically possible.
The Marketing Square Team
The Marketing Square team staff has the wisdom and knowledge that comes with age. Yes, we’re. We cannot do it all and we know it and rely on each other for client success. It takes an honest team, hard-working team and one that researches to stay up on all the latest SEO techniques.
Rebekah Brown: Award-winning journalist (since 1984) and ad copy writer, strategist (since 1996) & CEO
Franklyn Galusha: Top 100 Legal & Medical SEO Webmaster (since 1995)
Larry Perry: WordPress Designer & SEO Webmaster (since 1977)
Maggie McLeod: IT, Website Designer & Artist (since 1996)
Daniel Erdeg: Video editor & Producer (since 2011) — young, yes, but meets the standards we hold for our creative and advertising
Website SEO: What Is It?
Search Engine Optimization is one of the toughest things to understand for those who are not computer scientists, webmasters and website builders. Here’s a brief explanation of how we describe it to clients. This is detailed in a video on our YouTube channel.
Today SEO is much more than it used to be. A couple a years ago SEO was, blog posts, backlinks and bookmarks, social media. The search engines over the last couple of years have gotten
wise to people manipulating their results. So today, they’re not only looking at backlinks and bookmarks they’re looking at the website closer than they’ve ever done before.
MaryCatherineCouture.com was built to sell designer scarves.
They’re also looking out on the web to see who’s talking about you; how they’re talking about you. How many people are pointing back at your website? Google kind of uses this algorithm that basically counts up how many people are pointing to you. And the quality of those people pointing to you. And that becomes the basis they use to determine who belongs at the top of the search engines.
Let’s face it. Everyone wants to be number one. But there’s only so much room at the top for number one. So Google uses backlinks, bookmarks, videos, all these things together 200 different things to determine who’s going to be at the top of the search engines.
If you have someone who knows how to present this in a way that Google thinks that it’s natural looking, that’s the key. So if you go out today and buy a hundred backlinks to your website and you don’t do that for another couple days? That really sends up a red flag as far as Google is concerned. It’s very apparent to their robots that something odd is going on.
The Marketing Square built Narrows-Marina.com, a family-owned business that rents boats during tourist season.
So they want to see a drip campaign today. So SEO today is no longer just some backlinks and bookmarks, it’s everything that you do online and every one of those things have got to look like they’ve been done by human beings not by robots…not in a knee jerk. We’re not going to put up fifty today and forget about it for a month or two. Everything has got to be kind of smooth. Every day there’s a few comments. Every day there’s a few people watching your videos. Every day there’s a blog or two that looks natural to Google.