Boring, dated websites bounce visitors back to search engines for other results.
The Marketing Square provides businesses with websites created with advertising so that the brand image and story are presented to visitors the moment they land on the website.
If you don’t grab visitors with answers, video, clickable items…BOOM! The visitor bounces from your website back to the search engine for the results they’re looking for.
You have two seconds to grab visitor’s attention. That’s just enough time for the eye to sweep your website page. If what a visitor wants isn’t there, they go back to the search engine for answers.
Bounce Rates Matter
The time that a visitor stays on your website before bouncing back to the search engine is measured in
Have you bounced from one website to the other to find what you want? So do your website visitors. This is what Google Analytics calls “Session Time.” Google analytics track user behavior on your website.
It tracks what they read and for how long. Visitor Session Time, plus, Visitor called a bounce rate: the percentage that people stay or leave your website; they stay because they like what they see, or they leave because they want something new, better, different. The bounce rate on a website is monitored by search engines when they crawl your content because it means that if the bounce rate is high, people leave your site frequently.
That’s a big problem. Are you able to determine why they left? Don’t take it personally.
Look at Your Website From a User’s Perspective
Look at your own website from the perspective of a user/visitor. The reason they’re on your website is because they did a Google, Yahoo or Bing search. Your website came up in the search results. They opened your website. But what they wanted wasn’t found on your website.
Bad news. But how can you know what users are searching for? Keyword research is a big part of this. There are percentages and calculations monitored by search engines which track the words most searched for in various categories. Those keywords and phrases are what people type in when searching online.
Guessing is what you may do. Predicting is what search engine optimization experts do based on keyword research. But the answers have to go to why someone is searching in the first place and what the expectations are.
People want answers when they’re searching online. Your website needs those answers in its content. Are you prepared and are you providing what people want? Probably not if you’re reading this article.
Only Compelling Websites Turn Up in Search Results
Think of your website as an interesting online publication. There are all sorts of readers online and they all want enormously varied results.
You can’t turn up every time for everything unless you have massive amounts of content on a vast number of subjects. But the content needs to be allll about your business and your field, or your product or service.
Now do you see why it’s important to have so much copy on your website? If you don’t you’re limiting yourself and your website to just a few sparse search results.
This is why the more copy that is there, the more you offer, the more interesting your website, the more likely it is that it will come up in search results.
This is also why there are not real tricks to getting traffic online. No matter how complex an SEO company tries to make it, website traffic boils down to what your content is and how well it’s written, produced and thought out.
If you sell products or provide services from your website, then the products had better be displayed well, your shopping cart has to be verified, safe, comfortable and smooth functioning so that a buyer doesn’t stop because you had a broken link just where they were going to click to complete the final sales step!
So, now that you understand what makes search engines Google, Yahoo, Bing tick. You clearly understand that if your website is going to get
traffic that it had better offer the latest and greatest news, information, pictures, video and insights.
If it doesn’t you won’t come up in search unless you start changing your content. You need professional video, photography and copy, shopping
carts and forms to make users happy. When your bounce rate is low, you’re appeasing users and the search engines.
This bounce rate should be low. But if it’s high, it means that your website will not likely come up again for terms that were searched. The terms that are searched are somewhat predictable with the proper keyword research to find out what is most commonly sought within a particular field.
If you want to improve your website give us a call at The Marketing Square. You’ll work with a team of experienced designers, programmers, advertisers and videographers who know how to present your information .
